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Social and Mobile Startups: Opportunities in Asia

Social and Mobile Startups: Opportunities in Asia. Dr Madanmohan Rao Research Advisor, AMIC http://twitter.com/MadanRao madan@techsparks.com. New Languages of Digital Media. Tweeple, tweetups, twitterverse, megatwend Textmate Flirtextatious ObseSMSed Textiety, text addict

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Social and Mobile Startups: Opportunities in Asia

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  1. Social and Mobile Startups:Opportunities in Asia Dr MadanmohanRao Research Advisor, AMIC http://twitter.com/MadanRao madan@techsparks.com

  2. New Languages of Digital Media • Tweeple, tweetups, twitterverse, megatwend • Textmate • Flirtextatious • ObseSMSed • Textiety, text addict • The Golden Age of App-ortunity! • Indonesia: Blue Bird, Silver Bird, Angry Bird? ;-)

  3. The “8 Cs” of Digital Media • Connectivity • Content • Community • Culture • Capacity • Cooperation • Commerce • Capital

  4. The “8 Cs” of Digital Media • Connectivity • Connectivity, bandwidth, devices, platform, interfaces, standards, portal; costs, tariffs, fees; licenses • Content • Language, mode (voice/SMS/multimedia). Creation, classification, archival, retrieval, tracking • Community • Target audience. Interest/vocational communities, levels of affinity, online/offline, evolution of communities • Culture • Trust, support, learning organisation

  5. The “8 Cs” of Digital Media • Capacity • Roles, organisational support, training, HR; outsourcing • Cooperation • Between departments, units; with customers/partners, industry, external institutes (eg academia) • Commerce • Transactions, incentivisation, payment, monetisation • Capital • Investments into knowledge communication, RoI metrics

  6. Mobile Social Media: Spectrum of Activities • Level I: filter, rate, tag, relay • Level II: social profiling, social networking • Level III: remix, modify, mashup • Level IV: compose original content, applications • Level V: collaboratively create content, applications • Level VI: online + offline (eg. “tweetups”)

  7. Converging Theories Interaction Design Mass Media Cultivation, Gatekeepers, Structural flows of international news, Agenda-setting Network power proportional to # of members, Telecom/broadband density correlates with GDP Propaganda, Influence, Framing/de-coding, Mobilisation/confrontation, “Foreign factor” Manuel Castells: two-way “mass self-communication”, Compressor/accelerator/ catalyst/amplifier, Tipping point Information design Media reach v/s richness Taxonomy, ontology, folksonomy Usability, testing; localisation

  8. Business and Mobile: Challenges • Mobile media fatigue • Need to move from ‘busy’ metrics to ‘engaged’ metrics • Going beyond tactical benefits to strategic benefits • Moving from ‘social business’ to ‘better business’

  9. Maturity Levels of Mobile in Business • Mobile neutral/phobic • Mobile aware • Mobile capable • Mobile centric • Mobile transformed

  10. Brand Components • Experience • Value • Attachment • Events, processes, activities • Campaigns, communities, conversations • Customer “watering holes”

  11. “Brands should join the Conversation Economy.” - Jody Turner Founder, CultureOfFuture.com

  12. Metrics: Assessing Impacts of SoLoMo Media • Activity metrics • Process metrics • Knowledge metrics • People metrics • Business metrics

  13. The Road Ahead • Take a look at your competition and counterparts in mobile media space • Look outside the mobile industry • From back channel to main channel • Not all SoLoMo media are created equal • Not all SoLoMo media will remain the same

  14. Questions? Email: madan@techsparks.com Twitter: http://twitter.com/MadanRao Blogs: http://mobile.techsparks.com

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