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People are (s)Talking: How to Get Users to Participate, Not Just Spectate

People are (s)Talking: How to Get Users to Participate, Not Just Spectate. Web Conference at Penn State June 2013 @ DonnaTalarico. You have a following. Now what?. Turning Stalkers into Talkers. What has worked at E-town What we ’ ve learned

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People are (s)Talking: How to Get Users to Participate, Not Just Spectate

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  1. People are (s)Talking:How to Get Users to Participate,Not Just Spectate Web Conference at Penn State June 2013 @DonnaTalarico

  2. You have a following. Now what? @donnatalarico | talaricod@etown.edu

  3. Turning Stalkers into Talkers • What has worked at E-town • What we’ve learned • How can these examples apply to you and your unique organizations @donnatalarico | talaricod@etown.edu

  4. But speaking of stalkers, first, a CONFESSION @donnatalarico | talaricod@etown.edu

  5. I use what I learned in radio nearly every day in writing and social media. I actually tend to think in “phone bits” when I talk to people. @donnatalarico | talaricod@etown.edu

  6. An @mention is the new radio shout out. @donnatalarico | talaricod@etown.edu

  7. ACCEPT @donnatalarico | talaricod@etown.edu

  8. 82% of accepted students want to interact. -College in a Social Media Age, 2013 (Chronicle of Higher ed) @donnatalarico | talaricod@etown.edu

  9. @donnatalarico | talaricod@etown.edu

  10. #etown2017 http://storify.com/EtownCollege/accepted @donnatalarico | talaricod@etown.edu

  11. Involvement = Yield #etown2017 • 176+ accepted students shared their moment on Twitter or Instagram • #etown2017 continues to gain momentum as committed students get excited for college @donnatalarico | talaricod@etown.edu

  12. If this doesn’t give you the warm & fuzzies… #etown2017 @donnatalarico | talaricod@etown.edu

  13. WELCOME @donnatalarico | talaricod@etown.edu

  14. #etownmovein @donnatalarico | talaricod@etown.edu

  15. #etownmovein Storify: http://bit.ly/PM0vqM @donnatalarico | talaricod@etown.edu

  16. The community joined in, too #etownmovein @donnatalarico | talaricod@etown.edu

  17. TAG Literally. @donnatalarico | talaricod@etown.edu

  18. @donnatalarico | talaricod@etown.edu

  19. Storify: http://bit.ly/1aJ70DW @donnatalarico | talaricod@etown.edu

  20. Tag! You’re It a Social Success Activity Growth • 26,000 – total Twitter reach • 139 mentions - Twitter • 515 - #etownhomecoming • 92 photos tagged – Twitter • 80 photos tagged Instagram • 320 Facebook comments and photo likes • +26 Facebook page likes • +19 Twitter followers • +11 Instagram followers • +151 foursquare check-ins Storify: http://bit.ly/1aJ70DW @donnatalarico | talaricod@etown.edu

  21. ASK And you shall receive. @donnatalarico | talaricod@etown.edu

  22. LOVE http://on.fb.me/NBVDXJ @donnatalarico | talaricod@etown.edu

  23. CHALLENGE @donnatalarico | talaricod@etown.edu

  24. Photo Challenge Success • Students asked for it again so we did a Photo Fun in Feb. in ‘13 • Double participation and entries from fall ‘12 • 1212 photos tagged • 93 participants • Lots of personality! http://bit.ly/13vnC44 @donnatalarico | talaricod@etown.edu

  25. @donnatalarico | talaricod@etown.edu

  26. #etownspring BLOOM @donnatalarico | talaricod@etown.edu

  27. Recurring Features • We Ask Wednesday • ‘Scene’ on Campus • Throwback Thursday Give users something to look forward to. @donnatalarico | talaricod@etown.edu

  28. CELEBRATE In real time. @donnatalarico | talaricod@etown.edu

  29. @donnatalarico | talaricod@etown.edu

  30. Storify: http://bit.ly/ZyYasN @donnatalarico | talaricod@etown.edu

  31. #etown2013 • About 300 uses of #etown2013 • 193 mentions • Promoted hashtag: • Facebook cover photo • Twitter updates • Facebook posts • College website • Live stream page • In printed program • Posters around campus @donnatalarico | talaricod@etown.edu

  32. We did that We did that! @donnatalarico | talaricod@etown.edu

  33. REMEMBER @donnatalarico | talaricod@etown.edu

  34. @donnatalarico | talaricod@etown.edu

  35. @donnatalarico | talaricod@etown.edu

  36. @donnatalarico | talaricod@etown.edu

  37. EMPOWER internal users @donnatalarico | talaricod@etown.edu

  38. Share Knowledge & Empower Users • Guide to Social Media • CMS training • Content workshops • Employee orientation • Cues and reminders before campus events • Find allies and ambassadors @donnatalarico | talaricod@etown.edu

  39. @donnatalarico | talaricod@etown.edu

  40. Make it Easy to Participate Sharing Tools Calls to Action • Social media • Built-in CMS features • Websites • Internal communication • Word of mouth • Ask a question • Ask for content • Encourage an action • Like • Share • Comment • Hashtag Promotion @donnatalarico | talaricod@etown.edu

  41. CMS & Social Integration @donnatalarico | talaricod@etown.edu

  42. @donnatalarico | talaricod@etown.edu

  43. Global Local @donnatalarico | talaricod@etown.edu

  44. Integrate Social With Event Calendar @donnatalarico | talaricod@etown.edu

  45. RESULTS @donnatalarico | talaricod@etown.edu

  46. Social Audience is Loyal, Growing Social Media Following Web Engagement • 1300+ Facebook likes • 747+ Twitter followers (nearly double) • Average post reaches 1.9k people; 26, on average, interact • 53% conversation; 49% updates – a good balance • Average time on site – 6:17 – 126% increase from last year • 20% increase in repeat visitors from Facebook; 358% from Twitter • Mobile traffic from Facebook up 256% • Twitter referrals up 381% @donnatalarico | talaricod@etown.edu

  47. Any Questions? talaricod@etown.edu @donnatalarico @donnatalarico | talaricod@etown.edu

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