google adword tips 2017

2. 7 QUESTIONS YOU NEED TO ANSWER IF YOU ARE INVESTING IN ADWORDS • Sure you've heard about Google Adwordsand are curious about how much it could benefit your business. Answering these 7 questions you will know for sure if it is the advertising option you need. • When it comes to investing in Google Adwords, betting on pay per click (PPC) becomes an important tool to have in your marketing strategy. By adding search campaigns on mobile and desktop devices, you have the opportunity to reach consumers wherever they go. People will see your ad and, if it is appealing to them, they will click on it. Although clicks cost money, they are an investment that, if done successfully and based on your goals, is redeemed in a conversion or a sale. • If you still do not decide on a strategy in Google Adwords, here are seven questions whose answers will help you to know if this strategy is right for your company.

3. 1. Do you want to control your budget? • Depending on your needs, advertising can go from being relatively low in cost to a potentially heavy spending. Luckily for everyone, in PPC campaigns, you have budget control. • With Adwords campaigns, you choose the amount you are willing to pay for a click. It is an auction system where the highest bidder has more opportunity for your ad to position itself in the top places (and therefore, the one that most people see). According to some experts, 46 percent of clicks go to the top three most-paid ad slots. • Once your ad is ready, you can designate a specific budget depending on what you want to pay daily, for the week or during the month. Once your payment amount is depleted, your ads will not be visible until you start your budget cycle again, or choose to increase it.

4. 2. Do you need to reach a specific audience? • A campaign in Adwords allows you to reach specific people depending on demographic statistics. You also have the opportunity to choose where and when your ads are displayed. For example, here are some things you can implement in your campaign: • Focus your ads using keywords to appear in searches. • Locate the locations your prospects visit. 69 percent of Google searches include specific locations. • Choose which devices your ads will appear on. Now that most people use mobile devices, you have to make sure you have a presence on those devices in addition to desktop computers. • Schedule your ads to appear during the most important traffic hours. • Change the language you use depending on the season. For example, your ads will look different and will have better response during Christmas season if they have a Christmas theme included.

5. 3. Are you looking for measurable results? • Reviewing your stats over different periods of time allows you to see how your campaigns are working. Within the metrics to be analyzed, it includes: • Impressions. The number of impressions depends on how many times your ad was loaded in the search engine. Compare this to the number of clicks your ad records. • Clicks. It is the count of the times a person actually clicks on one of your search or display ads. Takes note of daily fluctuations and trends. • Click-thru rate (CTR). This is the index that clicks on your ads. The formula is as follows: (Total clicks on ad) / (Total impressions) = CTR • Conversions. The desired action that we hope the user meets. Things like subscribe to a mailing list, make a purchase, and so on. • With measurable results, you can efficiently view every aspect of the campaign to your needs.

6. 4. Do you want instant exposure? When you use paid advertising in Adwords, your ads will be immediately available and displayed on websites and searches. So as soon as your ads are published, they are viewed by users and should start generating traffic to your site. Since you're paying for your ads to show, the opportunity to have impressions and clicks is higher than expected organic traffic results. The difference in expecting organic traffic (using SEO), rather than advertising on Adwords, is that you do not pay for reaching a higher place in searches. You get to higher places in search engine results naturally by working harder in your campaign. Achieving a good organic positioning requires time and hard work. And even after that, it's an unpredictable game. If your organic results are not on the first page of results, your chance of getting clicks is very low. Only 8.5 percent of users see past the first page, so you'll need to spend time optimizing your site to get a better position. This is not a process that is done overnight and takes time. Paid advertising on Adwords saves you this whole process. You will pay to appear in the advertising space of the search engines, on a list of organic results, saving you the time and effort.

7. 5. Is your priority to create recognition of your brand? The keywords in your campaign will help you appear in searches relevant to your goal, and every time someone sees your ads on your search, you'll be creating brand recognition. Building awareness about your brand is the first step in your sales funnel. And this recognition is not only achieved with results in search engines but also in social networks.

8. 6. Do you need to try multiple campaigns? • Paid advertising on Google is excellent for trying multiple ads at the same time. If you use more than one ad at a time, for the same period of time, you can review the results and see which one worked best, also known as A / B tests. • When doing A / B testing on ads, you will not need to spend money on ads that do not work well. For example, a website may have more conversions when you add a background image to the destination address of your ads instead of just one color. Doing a test like this allows you to discover exactly what works and stop using what you do not.

9. 7. Do you want to control what your prospects see? Ads with good landing sites get more conversions compared to those that do not. Using your site's landing page as your ad's destination typically does not have a good conversion rate, so you should fix your landing pages for specific bids based on your goals. When you send a prospect directly to an offer, make it simple for them to convert.

10. conclusion Before you decide to invest in advertising through Google Adwords, remember that a campaign is not only created and left running for life. It requires work for your optimization and you will need to know the answer to these seven questions if you are considering this type of advertising. Check your statistics closely, and when you add new products, services or promotions, remember to adapt your campaigns to that and the consumption habits of your prospects. Surely you will see the reward of your effort!

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