1 / 11

Case: Benetton

Case: Benetton. Group 7 Sanny Utama Woogy Joyce Mona. History. Established in 1965 Sweater Founded by Luciano, Giuliana, Gilberto and Carlo Benetton Villa Minelli in Ponzano, 30km from Venice. Background. Mission Statement

melody
Télécharger la présentation

Case: Benetton

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Case: Benetton Group 7 Sanny Utama Woogy Joyce Mona

  2. History • Established in 1965 • Sweater • Founded by Luciano, Giuliana, Gilberto and Carlo Benetton • Villa Minelli in Ponzano, 30km from Venice

  3. Background • Mission Statement • "to photograph new collections in unusual places while incorporating diversity as well as uniqueness.“ • Edizione Holding • A Network of 2000 entrepreneurs with 5,000 shops in more than 120 Countries

  4. Brands Clothing Sector Sportswear and equipment sector

  5. Strengths A made in Italy and Europe product with style and quality focused on the local requirements of the world market Licensing

  6. Networking • DCM Benetton India Limited (a 50:50 joint venture between DCM and Benetton) • women, children and accessories

  7. Benetton Strategy • Sharing a business idea • Brands power and other support • Trust and reciprocity

  8. Networking Activity Visualize the Invisible

  9. Requirement • Audiences divide into two groups • 4 volunteers : 2 gals, 2 guys • Bring your name tags

  10. Assumption • All the audiences are your friends; we know each other • After a person has been chosen, you cannot chose him/her again • 2 left choose your right • 2 right choose your left

  11. Conclusion • Networks are everywhere but always invisible • Can add value to the company • Example: Benetton

More Related