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How to Build a Successful Chamber of Commerce Blood Drive

How to Build a Successful Chamber of Commerce Blood Drive. Alicia Doherty American Red Cross Southern Blood Services Region Donor Recruitment Representative. “Coming together is a beginning; keeping together is progress; working together is a success.” – Henry Ford.

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How to Build a Successful Chamber of Commerce Blood Drive

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  1. How to Build a Successful Chamber of Commerce Blood Drive Alicia Doherty American Red Cross Southern Blood Services Region Donor Recruitment Representative

  2. “Coming together is a beginning; keeping together is progress; working together is a success.” – Henry Ford

  3. Douglas County Chamber of Commerce Blood Drive Results

  4. Douglas County Chamber of Commerce • Functions to promote, support, and attract business for the advancement of the community • Provides networking opportunities, educational programs and leadership development

  5. Approximately 600 members Douglas County population – 293,521 Located 17 miles west of downtown Atlanta Douglas County Chamber of Commerce

  6. “Alone we can do so little; together we can do so much.”– Helen Keller

  7. Involvement + Relationships = Success Two key factors: • Strategic Involvement in the Chamber of Commerce • Establish personal relationships with community leaders

  8. How to strategically get involved • Diplomats • Young Professionals • Networking events • Leadership Program

  9. Become a Diplomat • 25 volunteer leaders who represent their member businesses • Help promote a positive community image • Assist in welcoming new Chamber members through ribbon cuttings • Provide leadership for Chamber events and retention efforts

  10. Ribbon Cutting

  11. Become involved with the Young Professionals • Mission – to provide opportunities for young professionals to connect with their peers, connect with their community, and connect with their future • Vision - to create an inclusive and collaborative network of resources that empowers talented individuals to achieve their goals for professional growth and success; provide employers with an engaged and competitive workforce; and propels Douglasville/Douglas County forward.

  12. Young Professionals Pancakes & Politics Event

  13. Attend Networking Events • Events held each month held at various locations in the community • Morning, lunch and early evening opportunities

  14. Leadership Douglas • A structured program that enhances leadership skills and community involvement for the betterment of all citizens, businesses, organizations and governments in Douglas County • Through presentations, discussions and work sessions, the program seeks to inspire those who are willing to get involved • Participants are given the opportunity to meet and interact with current community and business leaders throughout the program

  15. Leadership Douglas Two ways to get involved: • Apply to the program and go through the class as a participant. • Host a class: • The American Red Cross Southern Region hosted the 2010 Leadership Douglas class for the Social Services day. • Agenda – Overview and education of the American Red Cross and services provided, testimonial speaker, tour of the lab, Q & A session.

  16. How to plan for your blood drive • Establish a diverse recruitment committee (include Diplomats, Young Professionals, Leadership Class) • Partner with the City and County • Get the Chamber Board of Directors involved • Obtain coverage from your local newspaper and TV station • Testimonial speaker at various Chamber meetings

  17. Helpful Tips • -Utilize the Young Professionals as your volunteers • -Solicit Chamber members to donate food for an enhanced canteen • -Take a picture of the CEO/President donating for the marketing of future blood drives

  18. Douglas County Chamber of Commerce • 2010 – collected 87 pints in one blood drive • 414% increase from the last blood drive • Largest Chamber drive in the state • Largest Chamber drive in the Southeast Division ( AL, GA, NC, SC) since 2003

  19. Douglas County Courthouse FY 09 8 drives 358 pints APO – 44.75 Other benefits of Chamber involvement Growth at existing accounts • Douglas County Courthouse • FY 11 • 13 drives • YTD – 494 pints • YTD APO – 49.4 • Projected collections – 642 pints

  20. Other benefits of Chamber involvement • Loyalty from existing accounts • Increased rotations • High Schools – no longer split blood drives with other blood banks • Increased awareness of the Red Cross • Public speaking • Kiwanis Club • Rotary

  21. WIIFM • Leadership skills • Professional development • Public speaking • Contacts/Networking • Growth in territory

  22. Conclusion • Involvement in the Chamber helps you become a real member of the community and establish strong/loyal relationships. • The American Red Cross Blood Services was awarded the Large Business of the Year by the Douglas County Chamber in 2010.

  23. Questions & Comments

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