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DoCoMo’s 3G Deployment and Actions for Sustainable Growth

DoCoMo’s 3G Deployment and Actions for Sustainable Growth. Masaki Yoshikawa Managing Director, Global Coordination Department NTT DoCoMo, Inc. November 23, 2005. Overview of Japan’s Cellular Phone Market. Market Share. Japan’s Cellular Phone Market. Market Total.

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DoCoMo’s 3G Deployment and Actions for Sustainable Growth

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  1. DoCoMo’s 3G Deployment and Actions for Sustainable Growth Masaki Yoshikawa Managing Director, Global Coordination Department NTT DoCoMo, Inc. November 23, 2005

  2. Overview of Japan’s Cellular Phone Market Market Share Japan’s Cellular Phone Market Market Total Number of DoCoMo Subscribers 4.0％ 89,127 86,998 （thousands） 81,921 75,944 69,349 61,136 16.8％ 49,904 48,825 46,328 44,149 41,011 36,219 56.0％ 23.2％ (As of September 2005) 3/2001 3/2002 3/2003 3/2004 3/2005 9/2005 *Source： Telecommunications Carriers Association (TCA) 1

  3. Characteristics of Japan’s Cellular Phone Market (1) 1. Adoption of PDC, a proprietary technology, for 2G 2. High penetration rate of mobile internet service • Wide spread of handsets with various functionalities (e.g. camera, FeliCa, GPS, etc.) 4. Extremely small percentage of prepaid users 5. Rapid deployment & growth of 3G services (W-CDMA vs. CDMA 1X) 2

  4. Characteristics of Japan’s Cellular Phone Market (2) 【Market】 As of September, 2005 ※As of Dec, 2004 【DoCoMo】 As of September, 2005 3

  5. Growth of 3G Users in Japan (W-CDMA & CDMA2000 1x) (subs.) (September 2005) 【month】 4 (2002) (2003) (2004) (2005)

  6. Key Drivers for 3G Success Network Handsets Services 5

  7. Network and Handsets ① Outdoor Network Coverage ② Handset Standby Time 100 80 60 40 20 0 600 500 400 300 200 100 0 99 ●D900i Long 2004.2 900i seriesLaunch ●P900i 91 ●F900i ●N900i 60 2003.2 2051 series Launch ●F2102V ●N2102V ●P2051 ●F2051 2001.10 FOMA Launch 22 ●N2001 ●P2101V Short 2002.32003.32004.32005.3 2002.32003.32004.32005.3 6

  8. FOMA Handset Evolution Before 900i series After 900i series NEW N900i N902i N2102V N2051 ※”FeliCa” is a registered trademark of SONY Corporation 7

  9. FOMA Basic Service ～ｉ-mode～ Decorate i-mode mail with colored backgrounds and text, images, and music Deco-mail i-mode mail Sites browsing Decoration Java application Movie Clip i-appli DX i-motion mail Send original movie clips 8

  10. Video Conference Customer Head Office Visual Net Branch Outdoor Site V-live Server DoCoMo Network ISDN IP-VPN FOMA FOMA Other Basic Services International Videophone Japan Overseas 12 Countries Video Call V Live Live Streaming Service UK South Korea Italy Hong Kong FOMA camera Spain Taiwan Portugal Singapore France Australia PC Germany Austria (As of October,2005) DoCoMo Platform 9

  11. FOMA and mova ARPU (Yen) [ 05/7-9 (2Q) ] \9,050 34% \6,140 22% 66% 78% 10

  12. Evolution of Cellular Services Challenge: expansion from traditional “Telecom Business Model” to “New Business Model” Useful for every aspect of daily business/life Telecommunications Lifestyle infrastructure Telecom infrastructure Credit card Commuter pass Videophone Web browsing Voice call Mail Wallet Poc Safety & Security Music/Broadcast 11

  13. i-mode FeliCa ～New Business Horizon～ TICKET TRANS- PORTATION FINANCE ONLINE SHOPPING User base of i-mode FeliCa handsets: 6.5 million (As of Sept. 30, 2005) SHOPPING MEMBER’S CARD KEY/ID ◆ The list of service providers include those planning to start service in the future. ◆ “Edy” is a brand of prepaid e-money managed by bitWallet, Inc. ◆ “Suica” is a registered trademark of East Japan Railway Company. ※The logos of each service provider are presented in Japanese syllabary order of the company name. 12

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