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THREE BIG IDEAS

THREE BIG IDEAS. Recruit. Invest. Redesign. The planets are aligning… . New strategic plan Capital campaign directly tied to strategic plan Long tradition of real-world engagement Pressure to differentiate within our white-hot marketplace and shrinking pool of prospective students.

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THREE BIG IDEAS

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  1. THREE BIG IDEAS Recruit. Invest. Redesign.

  2. The planets are aligning… • New strategic plan • Capital campaign directly tied to strategic plan • Long tradition of real-world engagement • Pressure to differentiate within our white-hot marketplace and shrinking pool of prospective students

  3. Why differentiate? • Serving up more of the same in a competitive marketplace… • Confuses our target audiences. • Turns us into a “commodity.” • In contrast, offering a distinctive experience… • Lodges us clearly in the minds of choosers. • Prompts prospective students, faculty, staff and donors to judge us not by the cover, but the story inside.

  4. The strategic wellhead for recruit-invest-redesign? • Break down the barriers that limit traditional universities from achieving the greatest and most positive impact on our world. • Create solutions for the most pressing challenges facing our state, nation and world. • Achieve a new level of greatness that will inspire us and our partners to envision even bigger ideas and apply real-world thinking even more broadly. (mnsu.edu/strategicplan/)

  5. Put another way… “In the long run, you only hit what you aim at. Therefore…you had better aim at something high.” -- Henry Thoreau

  6. How high? • These three big ideas aim at producing this kind of change for Minnesota State Mankato: transformational, not incremental • These ideas aim at the world – whether halfway around the globe, or just down the street.

  7. What’s culture got to do with it? • Culture: • The often-invisible daily-life assumptions of people in a particular group – a way of life. • Culture Take 2: • The crucible where emotion and rationality are fused in a particular way that profoundly affects thought, action and change.

  8. All Souls CollegeOxford University

  9. So how do we change culture? Recruit. Invest. Redesign.

  10. Why three ideas? • Focus, focus, focus. • The end date of this strategic plan: 2015

  11. Why these ideas? • What ideas, more than anything, can help us achieve transformational change? • Recruit: Who comes here? • Invest: How do we spend our money? • Redesign: What happens here?

  12. What do we get if werecruit-invest-redesign? • A Minnesota State Mankato that is… • Bold • Full of big ideas • Distinctive • A leader • An engine of global solutions • And…

  13. A “story inside” that no one else can tell.

  14. THREE BIG IDEAS Recruit. Invest. Redesign.

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