1 / 11

News in america : It’s changing!

News in america : It’s changing!. American Culture & Society Fall 2011. University of the Ryukyus. How does media make culture?. It’s a powerful force for creating popular culture. Movies, manga, dramas, fashions, ideas. How does a society, like America’s, shape the media?.

merle
Télécharger la présentation

News in america : It’s changing!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. News in america: It’s changing! American Culture & Society Fall 2011 University of the Ryukyus

  2. How does media make culture? • It’s a powerful force for creating popular culture. • Movies, manga, dramas, fashions, ideas. • How does a society, like America’s, shape the media?

  3. How do you use the news? • Do you read newspapers regularly? • Why or why not? • Do your parents read newspapers? • How do you get your news?

  4. Many choices in print

  5. Future of newspapers • In the United States, the number of people who pay to read newspapers has been going down for more than 10 years. • Why? It is generational! • People of every age read less often than people who came before them. • Let’s look at cohorts – people in 20s, 30s, 40s, 50s, 60s, 70s, etc.

  6. Everyone wonders

  7. What changed? • Remember the printing press? • It changed everything. • Now electronic/digital communications is changing everything again. • News readership began to drop with arrival of cable TV. • And now, especially, the Internet.

  8. Economics • Newspapers (and magazines) depend on advertisements to make money. • The idea: Attract readers with news and information. • Then ‘sell’ the readers to advertisers. • The advertisers need to find eager, interested consumers (buyers). • Reaching them through the printed media became the traditional way to do this.

  9. Is web the answer for media? • Sounds good. We want to move readers from paper to pixels – to websites and blogs. • But advertisers are not happy. • Why not? • People read differently. • People like new forms. They don’t need news sites to interest them in ads. • Free ads for cars, houses, and jobs took away big sources of money for ‘old media’ companies. • Is this also a problem in Japan?

  10. Citizen journalism

  11. What do you think will occur? • Is news needed for a good democracy? • Can people be happy with a million choices? • Will all news be mobile? • On screens? • Will there be new inventions after the Internet?

More Related