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Radio Clyde Media Pack Q1 2012

Radio Clyde Media Pack Q1 2012. WHY USE RADIO And Why Radio CLYDE?. Radio is a medium that people trust. Radio is still one of the most effective ways of reaching a large amount of ‘in and out of market consumers’. There is low ad avoidance with radio.

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Radio Clyde Media Pack Q1 2012

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  1. Radio Clyde Media Pack Q1 2012

  2. WHY USE RADIO And Why Radio CLYDE? • Radio is a medium that people trust. • Radio is still one of the most effective ways of reaching a large amount of ‘in and out of market consumers’. • There is low ad avoidance with radio. • Radio Clyde is local and connects with the listener through music, talent, consumer & local knowledge. • This leads to quality audiences with a deeper consumer engagement. • Listeners find that commercials provide useful information. • Through the commercials, listeners expect to hear information re products/services that are available and relevant to Glasgow and the West Source: RAB and Radio Clyde Focus Groups

  3. People Trust Radio • Radio comes top for being trusted – or more accurately, it is the medium where people feel less distrustful about the things that are said. 36% trust Press 60% trust Radio ‘I don’t really trust what they say’ Source: RAB

  4. Radio listeners are less likely to avoid adverts % who claim to be ad avoiders Source: RAB

  5. Radio Clyde Listener Figures Rajar Period Ending 1st April 2012

  6. Radio Clyde Glasgow and The West Radio Clyde has greatest coverage of Glasgow and the West:- reaching from as far as Dunblane, Stirling Dunoon and Largs, to Irvine, Kilmarnock and East Ayrshire.

  7. THE RADIO MARKETPLACEGLASGOW & THE WEST Weekly Reach (000s) in the Clyde TSA Total Radio Clyde 595 * * * In the Clyde TSA: 381,000 Radio Clyde listeners do not listen to Real Radio 372,000 Clyde 1 listeners do not listen to Capital FM 129,000 Clyde 2 listeners do not listen to Smooth Glasgow Source: RAJAR Period Ending 1st April 2012 Base Clyde TSA, Radio Clyde consists of Clyde 1 and Clyde 2 *Stations marked do not cover the whole Clyde TSA

  8. Clyde TSACOMMERCIAL MARKET PLACEWeekly reach (000s) 000s Source: RAJAR Period Ending 1st April 2012 Base Clyde TSA, Radio Clyde consists of Clyde 1 and Clyde 2 *Stations marked do not cover the whole Clyde TSA

  9. 264 331 Radio Clyde Gender, Social and Age Profile Gender Weekly Reach 000’s Socio-Economic Group 265 330 Weekly Reach 000’s Source: RAJAR Period Ending 1st April 2012 Base Clyde TSA,

  10. ALL ADULTS 15+ 595,000 ALL MEN 331,000 ALL WOMEN 264,000 15 – 24 107,000 25 – 34 121,000 35 – 44 129,000 45 – 54 95,000 55 + 143,000 ABC1 265,000 C2DE 330,000 Main Shopper 478,000 There’s only 1 number 1 Radio Clyde Demographic Reach Source: RAJAR Period Ending 1st April 2012 Base Clyde TSA,

  11. There’s only 1 number 1 Radio Clyde 1 and 4 Week Reach (%) 59 58 58 55 51 48 45 42 45 38 31 Source: RAJAR Period Ending 1st April 2012 Base Clyde TSA,

  12. Clyde 1 reaching 517,000 listeners. % % profile of Clyde 1 Listener Source: RAJAR Period Ending 1st April 2012 Base Clyde TSA,

  13. Clyde 2 Reaching 184,000 listeners % profile of Clyde 2 Listener Source: RAJAR Period Ending 1st April 2012 Base Clyde TSA,

  14. Radio Clyde V’s CompetitorsRadio Clyde V’s Readership of Local Press in Area *Readership inClyde TSA Source; ‘Rajar’ ’Period Ending 1at April 2012: Radio Clyde TSA; Press Source: TGI Jan-Dec 2011 AIR for The Sun JICREG As AT 1st April 2012based on Area AIR Clyde TSA `

  15. Clyde 1 Shows George Bowie Weekdays 06:00 -10:00 Saturday 18:00 – 21:00 Suzie McGuire Weekdays 06:00 -10:00 Romeo Weekdays 20:00 -22:00 Robin Galloway Weekdays 14:00 -18:00 Jim Delahunt & Superscoreboard Live Weekdays 18:00 -20:00 Saturday 14:00 – 18:00 Knoxy Weekdays 10:00 -14:00 Saturday 06:00 – 10:00 Late Night Gina Sunday to Thursday 2200-0100

  16. Radio Clyde Can Make Your Budget Work Harder For You Radio Clyde: • is local and closer to its listener. Engages with the listener on-air, online and out and about in Glasgow and the West. • reaches more listeners than any other station in the TSA. • delivers key target groups and can identify peak listening periods for them across the week. • specific shows can be accessed, through advertising, promotions & sponsorship to build closer connection with target demographics. • As a company we can provide key insight and monitor response to campaigns through our planning systems and via surveys conducted our qualified in-house research team.

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