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RADIO CLYDE

RADIO CLYDE. Rajar q2 2014. RADIO CLYDE. Clyde 1’s core audience is 25-44 year olds, playing more hit music; bringing the biggest music events to Glasgow and providing unrivalled news & sports coverage and local information

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RADIO CLYDE

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  1. RADIO CLYDE Rajarq2 2014

  2. RADIO CLYDE • Clyde 1’s core audience is 25-44 year olds, playing more hit music; bringing the biggest music events to Glasgow and providing unrivalled news & sports coverage and local information • Clyde 2’s core audience is 35-54 year olds with an eclectic mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by. • Radio Clyde reaches out to more listeners in Glasgow and the West than any other commercial broadcasting company. • In terms of weekly Reach; Clyde 1 is the market leading radio station, in Glasgow and the West with 533,000 weekly listeners. • Listeners to Radio Clyde are tuning-in on average for 8.5 hours across the week • 78% of Radio Clyde’s listeners, a massive 470,000, are classed as the main shopper in their household and therefore control the purse-strings Source: RAJAR 2014 Q2 based on the Clyde 1 TSA Radio Clyde (Bauer Glasgow) is the combined figures of Clyde 1 and 2 *some stations do not cover the whole of the TSA

  3. THE TRANSMISSION AREA N.B. Radio Clyde is made up of Clyde 1 and Clyde 2

  4. COMPETITORS WEEKLY REACH * * * Source: RAJAR 2014 Q2 based on the Clyde 1 TSA Radio Clyde (Bauer Glasgow) is the combined figures of Clyde 1 and 2 *some stations do not cover the whole of the TSA

  5. COMMERCIAL MARKET SHARE CLYDE 1 TSA share of hours (%) COMMERCIAL RADIO LISTENING Source: RAJAR 2014 Q2 based on the Clyde 1 TSA Radio Clyde (Bauer Glasgow) is the combined figures of Clyde 1 and 2 *some stations do not cover the whole of the TSA

  6. TOTAL RADIO CLYDE 599,000 Weekly Listeners • TOTAL CLYDE REACHES… • 289,000 ABC1 LISTENERS • 310,000 C2DE LISTENERS • 470,000 MAIN SHOPPERS WEEKLY REACH Source: RAJAR 2014 Q2 based on the Clyde1 TSA Radio Clyde is the combined figures of Clyde 1 & Clyde 2

  7. CLYDE 1 533,000 Weekly Listeners • CLYDE 1 REACHES… • 261,000 ABC1 LISTENERS • 272,000 C2DE LISTENERS • 412,000 MAIN SHOPPERS WEEKLY REACH Source: RAJAR 2014 Q2 based on the Clyde 1 TSA

  8. CLYDE 2 135,000 Weekly Listeners • CLYDE 2 REACHES… • 65,000 ABC1 LISTENERS • 70,000 C2DE LISTENERS • 113,000 MAIN SHOPPERS WEEKLY REACH Source: RAJAR 2014 Q2 based on the Clyde 1 TSA

  9. CLYDE 1 WEEKDAY SCHEDULE • Bowie at Breakfast 6am-10am • Knoxy 10am-2pm • Clyde 1 Drive3pm-6pm • Super Scoreboard 6pm-8pm • IN:Demand 8pm-10pm • Late Night 10pm-1am

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