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Innovative NFC Solutions in Retail: Out-of-the-Box Deployment for Enhanced User Experience

Explore the groundbreaking potential of NFC technology in retail with our innovative, out-of-the-box NFC deployment. Since July 2010, we have enabled multiple NFC devices, offering over 20 external modules including stickers and SD cards, designed for effective customer engagement. Our agnostic technology facilitates seamless service in transport, retail, and alternative payments, while pioneering new applications such as tag reading and writing. With a focus on lowering barriers for access, we aim to connect with a broad array of devices and enhance promotional interactions, providing an outstanding user experience.

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Innovative NFC Solutions in Retail: Out-of-the-Box Deployment for Enhanced User Experience

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  1. Mobile Monday MedNFC in Retail – no Payment NFC deployment Out-Of-The-Box July 2010

  2. Multiple NFC devices …

  3. Over 20 NFC external Modules

  4. Think&Go NFC Enable NFC Massive Deployment - Attractive NFC Services/Usages, Agnostic NFC Technology, Innovative Business model - • NFC external devices : Stickers, SD cards, SIM-Add on • Retail, Transport, Service to people, alternative Payment • Innovative IP to solve technical issues • Focus in New usages Tag read & write based based. • Innovative Business Model > Alike FreeBox, Lower the barrier to access NFC devices

  5. Covering over 200 phones Waiting for NFC native phones to come up… • We focus on NFC Alternatives for Phones + 200-300 phones + 4 phones Android, BlackBerry, JavaME, … + iPhone Card Emulation & Tag Read/Write

  6. Leclerc : requirements • NFC to bring more Promos & Infos to the Consumer. No payment yet. • Start with 200 Loyal customers • Covering most of the phones, including Android, iPhone, BlackBerry, … • Best User Experience >> No link to servers when reading Tags

  7. Leclerc Employees: Promo Mgmt Manage Promos & Infos

  8. Customers: Promos & Infos Lecture & Ecriture Tags

  9. Leclerc Promo: from Web to Mobile

  10. Implementation • Selection of phones/people : Aug 2010 • Pre-Test : Sept 2010 • Implementation : Oct to Dec 2010 • Analysis : Dec 2010

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