We Give Everyone a Voice. We Help Everyone Make Decisions.

1. Plan Your Election Strategy Around Voter Behavior We Give Everyone a Voice. We Help Everyone Make Decisions.

2. Disclaimers and Housekeeping Items Today’s webinar is being recorded. The recording, slides, summary and survey link will be sent in the next 48 hours. Phones will be automatically muted at the start of the webinar. If you are experiencing problems, please call 703.838.9777 and ask for Jessica Parsley Submit questions to [Votenet] via Q&A Tab in WebEx, and we will respond in the order received. If you have questions after the webinar is over, please email jbarton@votenet.com. www.votenet.com 2

3. Our Mission We give everyone a voice. We help everyone make decisions. www.votenet.com 3

4. About Us Online Balloting/Phone Balloting/Paper Ballots Secure Online Voting Software Hybrid Voting Solutions Fully Managed Voting Events 16,000,000+ Voters Served 29,000+ Voting Events 23,000+ Trees Planted 1,600+ Customers 16 Countries www.votenet.com 4

5. Goal Solve your problems. Help you deliver wildly successful elections/votes with maximum participation and fairness. Agenda Past 2009 Industry Benchmark Study Present 2012 Industry Benchmark Study The Voter Turnout Problem New Research About Voter Behavior Questions/Answers www.votenet.com 5

6. The Past: Voting 1.0 2009 Our First Industry Benchmark Study www.votenet.com 6

7. Uses Organizations of all sizes, membership demographics, geographic locations and industries are using online voting The primary use of online voting is for board elections, but many organizations use it for bylaw approvals and to solicit member feedback www.votenet.com 7

8. Methods 38% are using all paper 62% offer an online ballot option 30% are completely online Another 21% plan to switch from paper ballots to an entirely online process www.votenet.com 8

9. Motivation for Moving Online? A desire to modernize the election process was the most popular reason associations switched to online voting www.votenet.com 9

10. The Actual Benefits About 40% said switching to online voting saved their association money Nearly three-quarters said switching to online voting saved time Member convenience was the #1 benefit, modernizing the process was #2 www.votenet.com 10

11. Almost 45% saw voter turnout increase after making the switch to online voting, and another 28% said it stayed the same 15% had a noticeable increase www.votenet.com 11

12. www.votenet.com 12

13. The Present: Voting 2.0 Fast Forward 3 years Our Second Industry Benchmark Study www.votenet.com 13

14. More Online Voting 48% are 100% online (50%+ increase) 80% using some kind of online voting (61% in 2009) 20% are 100% paper www.votenet.com 14

15. Big Shift Underway www.votenet.com 15

16. www.votenet.com

17. Motivation to Switch www.votenet.com

18. Actual Benefits Save Time Save Money Convenience Modernization www.votenet.com 18

19. www.votenet.com

20. Techniques to Drive Higher Turnout www.votenet.com

21. Turnout Challenges 75% are not meeting their turnout goals or do not have goals 45% say turnout is staying the same 77% say that voting is not a priority www.votenet.com 21

22. Voter Apathy www.votenet.com 22

23. Candidate Awareness “If people don't know the candidates or their record, they choose not to vote.” “Members do not know enough about candidates or have a compelling reason to vote.” www.votenet.com 23

24. The Crazy Stuff… www.votenet.com 24

25. Introducing Votenet’s Voting and Election Genome Project www.votenet.com 25

26. Huge Universe of Data 15,297 eBallots 4,000,000 voters that voted in eBallot Understand Voter Behavior Understand the Attributes of Top Performers (Turnout) www.votenet.com 26

27. Most Popular Month to Vote 27 www.votenet.com

28. Most Popular Days for Voting (All) 28 www.votenet.com

29. Most Popular Hours for Voting (All) 29 www.votenet.com

30. Time Ranges Morning – 5:00:00am - 11:59:59amEST Afternoon – 12:00:00pm - 5:59:59pm EST Evening – 6:00:00pm - 9:59:59pm EST Night – 10:00:00pm - 4:59:59am EST www.votenet.com 30

31. Most Popular Days for Voting (Associations) www.votenet.com 31

32. Most Popular Hours for Voting (Associations) www.votenet.com 32

33. Most Popular Day/Time Combinations (Associations) www.votenet.com 33

34. Voter Flow for 2-10 Days Elections

35. Voter Flow for 10-30 Days Elections

36. Voter Flow for All Elections

37. When to End Your Election

38. Summary of Starting and Ending 5% period

39. Recommendations www.votenet.com 39

40. Strike While the Iron is Hot Run elections in Spring and Fall Monday – Wednesday are best for election activities Reminders and communications are best sent on Wednesday and Monday afternoon Avoid evenings and weekends for communications www.votenet.com 40

41. Timing is Everything Consider all time zones for reminders and communications Wednesday and Monday afternoon at 3:30 EST ensures that all voters are within the “afternoon” time range Best to end your elections on higher turnout days (Wednesday and Monday) Wednesday at 7pm might be ideal time to end www.votenet.com 41

42. Your Start Determines Your Finish Prepare voters well in advance of day 1 The first few hours and days of your elections are crucial Have a strong GOTV strategy that focuses intensely on promotion Treat it like a 1-day election www.votenet.com 42

43. Humanize and Promote Candidates Candidate videos Candidate bios Candidate discussions and forums www.votenet.com 43

44. Think Outside of the Box to Spur Activity Specialized campaigns to encourage voting at night or on weekends More social media promotion on weekends www.votenet.com 44

45. Advanced Strategies Peer pressure works Commit to voting campaigns 2x surge in voting www.votenet.com 45

46. Connect With Us and Join the Discussion – http://www.voting2point0.com – http://www.twitter.com/votenet – http://www.linkedin.com/votenet-solutions – http://www.facebook.com/votenetsolutions www.votenet.com 46

47. Contact Michael Tuteur CEO Votenet Solutions, Inc. http://www.votenet.com mtuteur@votenet.com 202-207-0513 www.votenet.com 47