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Damage Prevention Through Education

Damage Prevention Through Education. To Boldly Go Where No Damage Prevention Organization Has Gone Before. Pete Vielhaber. THREE HARD FACTS. Damage Prevention Through Education. Excavation damage continues to be a leading cause of serious pipeline incidents.

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Damage Prevention Through Education

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  1. Damage Prevention Through Education To Boldly Go Where No Damage Prevention Organization Has Gone Before Pete Vielhaber

  2. THREE HARD FACTS Damage Prevention Through Education • Excavation damage continues to be a leading cause of serious pipeline incidents. • “Notification Not Made” is a major root cause of damages. • 57% of Americans who plan to dig will not call for a locate ticket. PHMSA DIRT CGA

  3. WHAT ARE WE DOING? Damage Prevention Through Education • Conducting surveys and data analysis • Sending press releases to the media • Creating awareness websites/pages • Holding conferences for “US” • Other activities

  4. NEW STRATEGIES Damage Prevention Through Education • We need to re-think our damage prevention education strategies. • How can we target and educate those who have not heard the message? • Get out of the same old box.

  5. NEW OPPORTUNITIES Damage Prevention Through Education • Iowa Farmer Today (.com) • 10,000 to 20,000 page views per month • Banner Ads for $250-500 per month • Use Other Media Websites In April CGI promoted NSDM: • KMEG-14 Sioux City • KPTH-44 Sioux City • Daily Nonpareil Online • Iowa Nursery & Landscaping Association

  6. MORE OPPORTUNITIES Damage Prevention Through Education • Facebook (recent estimate) • Total Facebook users: 116,010,760 • Iowa Facebook users: 857,500

  7. LET’S GET SNEAKY! Damage Prevention Through Education CommonGroundIA Excellent Wiki article on how to plant a tree: http://ow.ly/1OHYm Always call 811 before you dig

  8. ANOTHER EXAMPLE Damage Prevention Through Education CommonGroundIA Need to replace a damaged mailbox post? This article explains how: http://ow.ly/1OIat Call 8-1-1 before you dig!

  9. CHANGING GEARS Damage Prevention Through Education • How well can you communicate? • Can you sum up the dig-safe message in 3 or 4 brief lines? • Some of this stuff is hard to get people interested in. • How can you promote the CGA’s Best Practices?

  10. ONE EXAMPLE Damage Prevention Through Education • CGA Best Practice 5-2: White Lining • How can you show the benefits to a professional excavator? • How can you get a homeowner to do this?

  11. ANOTHER EXAMPLE Damage Prevention Through Education • CGA Best Practice 5-17: Preserve Marks • When’s the last time an excavator asked the locator for offsets? • Do your locators offer them in some instances?

  12. ONE MORE EXAMPLE Damage Prevention Through Education • CGA Best Practice 5-20: Tolerance Zone • What does Iowa Law say? • The IOC excavator’s manual says what? • How can you promote this effectively?

  13. COMMUNICATE Damage Prevention Through Education Subject: Qwest High Profile Facility, Locate Ticket XXXXXXXXX Excavator's Contact Name & Company **CAUTION** A high profile Qwest facility has been located very near to your proposed excavation site. With this in mind, Qwest reminds you to follow the specific instructions in Chapter 480 of the Iowa Code: "If, in the opinion of the operator, the planned excavation requires that the precise location of the underground facilities be determined, the excavator, unless otherwise agreed upon between the excavator and the operator, shall hand dig test holes to determine the location of the facilities unless the operator specifies an alternate method." and guidelines outlined in Iowa One Call's Professional Excavators Manual: "When excavations take place within the tolerance zone, excavators should hand-dig test holes to determine the location of the underground facilities. No equipment or machinery, other than accepted procedures such as vacuum excavation, should be used for exposing facilities within the tolerance zone." If you have any questions regarding the paint and flags, please contact our locator NAME/PHONE or our dispatch office at 800-XXX-XXXX.

  14. WHAT ELSE? Damage Prevention Through Education

  15. SUMMARY Damage Prevention Through Education • What can you do to get out of the box? Questions?

  16. Damage Prevention Through Education

  17. IOWA FARMER TODAY Damage Prevention Through Education

  18. FACEBOOK Damage Prevention Through Education

  19. HOOTSUITE Damage Prevention Through Education

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