Business Administration & Management

Jan 14, 2026

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This paper explores the dynamics of entrepreneurship and intrapreneurship, highlighting the appeal of small businesses due to their low start-up costs and franchise opportunities, such as Pizza Hut and Holiday Inn. It addresses the risks inherent in these ventures, noting that 33% fail within two years and 44% within four years. Additionally, it emphasizes the importance of stakeholders, including customers, employees, investors, and competitors, in shaping business success. The paper also examines how the characteristics of intrapreneurship mirror those of entrepreneurship, while differentiating risks and rewards.

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Business Administration & Management

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Business Administration & Management Mr. Bernstein Entrepreneurship and Intrapreneurship, pp 16-22 February 19, 2013
Business Administration & ManagementMr. Bernstein Popularity of Small Businesses Low start-up costs Franchise Businesses – Pizza Hut, Holiday Inn Risks 33% fail within two years 44% fail within four years
Business Administration & ManagementMr. Bernstein Stakeholders Customers Employees Investors Community Competitors
Business Administration & ManagementMr. Bernstein Intrapreneurship Requires same characteristics as Entrepreneurship How do risks and rewards differ from small business entrepreneurship?