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This case study showcases the organizational challenges faced by Hamish Bose’s agency. It highlights a loss of direction confirmed through an organization audit undertaken by a group of students from the London Business School. The study documents key communication patterns, coordination issues, and cultural dynamics within the agency. It also discusses the original synergies that combined traditional advertising with interactive technology, featuring insights from key players like creative director Hamish Bose, graduate trainee Anju Bose, and founders Jean Romba and Cedric Fine.
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Hamish Bose Romba, Fine An Organisation Design Case
Challenges • Loss of direction • Organisation audit confirmed • Group of London Business School students mapped observed patterns of communication coordination, and culture within the agency • Original synergies combining traditional advertising with interactive technology
The Players • Hamish, 15 years at VXL, leading creative director, looking for risk and challenging • Anju Bose, graduate trainee, 12 years at agency, “planning”, MBA from London Business School, formed a group to manage Iona • Jean Romba and Cedric Fine • Founders of Pinched Pimple Intermedia • Rombo, technophile designed websites • Fine, programmer analyst for Citibank