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Engaging Key Stakeholders through Social Media

Engaging Key Stakeholders through Social Media. PAN Annual Meeting May 4, 2008. Mayo Clinic Medical Edge Syndications. Foundation for Starting Social Media. Television -- Weekly :90 news insert NWA World Traveler - monthly column Radio -- Daily :60 Newspaper Column

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Engaging Key Stakeholders through Social Media

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  1. Engaging Key Stakeholders through Social Media PAN Annual Meeting May 4, 2008

  2. Mayo Clinic Medical Edge Syndications Foundation for Starting Social Media • Television -- Weekly :90 news insert • NWA World Traveler - monthly column • Radio -- Daily :60 • Newspaper Column • Twice-weekly Q & A syndicated through TMS • Chicago Tribune, Seattle Post-Intelligencer, Newsday among largest papers • St. Cloud Times, Rochester Post-Bulletin • Samples at mayoclinic.org/medical-edge

  3. First Foray in New Media • Existing Medical Edge radio mp3s • Launched September 2005

  4. Summary of Results • Peaked at #29 in Top 100 List • Increased average daily visits to radio pages from 764 to 1,661 (117 percent) vs. last month without podcast • Increased mp3 downloads from 891 to 74,105 (8,217 percent) August vs. October

  5. More, Longer Podcasts 5

  6. 6

  7. Mayo Clinic News Clips Blog 7

  8. 8

  9. How can you practically use social media to meet business needs? • Blog or Facebook for: • Crisis; employee communications • Facebook fan page, ads, secret groups • Twitter to activate crisis team • Wikis for collaborative editing • Podcasts internally or externally • YouTube • Anything you’ve seen from Mayo examples

  10. How can you get started? • Get a FREE RSS reader, subscibe to feeds • Get iTunes (FREE), subscribe to podcasts • Start a FREE personal blog • Open a FREE YouTube account and upload a video • Try Flickr or another FREE photo service • Get Audacity to record audio FREE • Open a FREE profile on Facebook and “friend” Lee Aase

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