1 / 15

Building a successful brand Rickard Backlund, CEO

Building a successful brand Rickard Backlund, CEO. Reykavik, 21 September, 2006. Agenda. Introduction to Aberdeen Property Investors The corner stones for building a successful brand Conclusions and questions. Helsinki. Oslo. Stockholm. Copenhagen. London. Amsterdam. Cologne.

michealy
Télécharger la présentation

Building a successful brand Rickard Backlund, CEO

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Building a successful brand Rickard Backlund, CEO Reykavik, 21 September, 2006

  2. Agenda • Introduction to Aberdeen Property Investors • The corner stones for building a successful brand • Conclusions and questions

  3. Helsinki Oslo Stockholm Copenhagen London Amsterdam Cologne Brussels Paris Luxembourg Aberdeen Property Investors A Fund Manager with International Reach • Leading property investment manager in Northern Europe • Local presence with 500 employees in 10 countries • Active management generating excess returns

  4. Aberdeen Property Investors A strong institutional client base • Management volume in excess of €9 billion* of property investments • Primarily institutional clients • Business areas • Property funds • Management mandates * As of 30/06/2006

  5. Aberdeen Asset Management • Independent Asset Manager • UK Listed Company • €101.7 billion* under management • Fixed Income 50% • Equity 41% • Property 9% • Funds and Mandates • Global operations Source: Aberdeen Asset Management PLC as at 30/06/2006

  6. Vision and Mission Vision • To be Europe’s leading investment manager specialising in property investments. Mission • To facilitate investment exposure to property with superior performance. • Offer a comprehensive range of investment products and services to satisfy investors’ need for property exposure.

  7. Our strategic transition Mandates -> Products Domestic -> International Property Mgmt -> Fund Management Large mandates -> Many investors Price competition -> Performance comparison

  8. We are in an excellent position to take a leading position • Positive market trends • Increasing international diversification • Demand for property funds • Large capital flows to be reallocated in Europe and globally by institutions • We are well positioned • Excellent track record • Growing European coverage • Few international, independent competitors • Part of Aberdeen • Strong brand

  9. Building a brand Focus on a well defined client group Focus on our staff Build on performance Consistent communication An active Board

  10. Focus on a well defined client group Aberdeen has made an active choice in who we work for – our clients are institutional investors • Tailored communication • Personal meetings- every client is individual • Seminars and round table discussions- knowledge sharing

  11. Focus on our staff Our staff members are our prime brand carriers • Quality at all levels • Business focus • Ethical discussions • Awareness of the international scopeof Aberdeen

  12. Build on performance Aberdeen has consistently outperformed its peers… • Outperforming the market Over the last 10 years, Aberdeen’s discretionary mandates outperformed the market by 1.5% p.a. (11.6% vs. 10.1%) • Lower risk Standard deviation was substantially lower than average over the same period (5.2% vs. 6.1%) • High risk adjusted returns Aberdeen’s risk adjusted returns were therefore substantially higher than benchmark (2.23% vs.1.65%) Benchmark Aberdeen discretionary mandates Total returns 11.6% 10.1% Track Record – Nordic total returns Aberdeen’s business process generates higher returns Source: Aberdeen

  13. Consistent communication Our internationalisation has changed our communication • Understanding of where the group is heading - internally • Clear, consistent, image of the company - externally • A listed parent company sets the scene • Transparency is high on the agenda • Facts and performance is the basis for all communication

  14. An active board Our executive board members are close to the market • Business focus • Active support to business development • Direct client contacts

  15. Recognition For the second consecutive year, Aberdeen has been recognised as one of the leading Investment managers. 2006 2005 Western Europe # 1 # 1 Nordic & Baltic # 1 # 1 Global # 1 # 2

More Related