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Creating Business Partnerships for Value and Security Across Nations

This piece explores the essential role of value creation in establishing strong partnerships between multinational corporations and small businesses. By focusing on enhancing customer lives rather than merely competing for market share, smaller enterprises can leverage strategic partnerships to share value effectively. It also addresses common misconceptions about value creation, emphasizing the need for collaboration rather than isolation. Additionally, the concept of "shared value," as proposed by Michael Porter, is essential for fostering sustainable and mutually beneficial business relationships.

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Creating Business Partnerships for Value and Security Across Nations

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  1. VALUE “the currency for creating partnerships and Business Security between Multi-Nationals and Small Businesses” Idiareatimomo

  2. 2 stories on value creation A piece of paper A picture in a Paper

  3. Thought Starter • Ideas Don’t Rule The World ….Business Models Do (a business model is an end to end process that shows how an idea can be made into a profitable cash cow for an individual, company or nation)

  4. Business Model creators • Sean Parker (Napster, Plaxo, Facebook, Spotify) • OtunbaGaddaffi (DMT) • Alexander Amosu (Global Ringtone business)

  5. What is value? …a tangible benefit that helps a person, group or organization succeed in their goals

  6. The Mistaken Focus 1. Most small business people focus on the wrong people when trying to create value • The best way to create value is not to focus on the multinational – focus on their customers …what enhances their life? What makes their life simpler?

  7. The Mistaken Focus 2. Most small business people are concerned with sharing a cake rather than baking a cake

  8. The Mistaken Focus 3. Most small business people are always trying to do everything by themselves. They ignore strategic partnerships!

  9. ? ? ? ? ? ? ? ? ? ? ? Does your BUSINESS present an opportunity for “SHARED VALUE”? ? ? ? ? ? ?

  10. SHARED VALUE represents a meaningful benefit for society that is also valuable to the business … “Professor Michael Porter”

  11. The Triple Bottom Line Economic Environmental Social Source: Cannibals with forks: The Triple Bottom line of 21st Century Business by John Elkington

  12. Concerns of Small Businesses • Making a difference • 2. Funding • 3. Your Independence

  13. Major concerns of Corporations • Quality • Service • Delivery • Price • Brand Growth

  14. Becoming a Person of Value Brand Your Essence

  15. About me: idiareatimomo Follow on Twitter: @id49ja Email: idiareno@gmail.com Blog: http://tharrosandbuzz.blogspot.com/

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