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Harnessing Innovation: Insights and Strategies for Today's Global Marketplace

Explore the creative process, simplification as innovation, revolutions in innovation, spreading ideas, and grounds for optimism in today's global expo. Gain knowledge on the anterior superior temporal gyrus, denotation vs. connotation, empathy, and collaborative consumption.

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Harnessing Innovation: Insights and Strategies for Today's Global Marketplace

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  1. 2013 GLOBAL EXPO BOTSWANA 6 Thoughts about innovation

  2. 1 The creative process

  3. pop psychology Anterior superior temporal gyrus FMRI EEG Denotation vs. Connotation Marjorie & Marsha

  4. Raichle Daydreaming Bhattacharya Gamma wave rhythm ½ asleep Focus and creativity

  5. 2 Simplification as innovation

  6. Empathize • Hotel evacuation • Cleveland Hospital • IDEO – anthropological • Undercover Boss • Touch Points • Applications • Warranties • Correspondence • Call centre scripts • Contacts • Proposals • Instructions • Invoice

  7. Distil

  8. Clarify

  9. 3 Revolutions in innovation

  10. 4 Innovation market place

  11. Patents Lengthy testing Huge R&D cost Many false starts Secrecy

  12. Collaborative consumption Sharing of services Redistribution of goods Collaborative lifestyles Requirements Critical mass Idling capacity A belief in the idea of commons Trust between strangers

  13. 5 Spreading an innovation

  14. Social currency • Please don’t tell… Triggers

  15. Emotions Public Public

  16. Practical Value Stories

  17. 6 Grounds for optimism

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