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6 Thoughts about innovation

2013 GLOBAL EXPO BOTSWANA . 6 Thoughts about innovation. 1. The creative process. pop psychology. Anterior superior temporal gyrus. FMRI EEG. Denotation vs. Connotation. Marjorie & Marsha. Raichle. Daydreaming. Bhattacharya. Gamma wave rhythm. ½ asleep. Focus and creativity. 2.

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6 Thoughts about innovation

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  1. 2013 GLOBAL EXPO BOTSWANA 6 Thoughts about innovation

  2. 1 The creative process

  3. pop psychology Anterior superior temporal gyrus FMRI EEG Denotation vs. Connotation Marjorie & Marsha

  4. Raichle Daydreaming Bhattacharya Gamma wave rhythm ½ asleep Focus and creativity

  5. 2 Simplification as innovation

  6. Empathize • Hotel evacuation • Cleveland Hospital • IDEO – anthropological • Undercover Boss • Touch Points • Applications • Warranties • Correspondence • Call centre scripts • Contacts • Proposals • Instructions • Invoice

  7. Distil

  8. Clarify

  9. 3 Revolutions in innovation

  10. 4 Innovation market place

  11. Patents Lengthy testing Huge R&D cost Many false starts Secrecy

  12. Collaborative consumption Sharing of services Redistribution of goods Collaborative lifestyles Requirements Critical mass Idling capacity A belief in the idea of commons Trust between strangers

  13. 5 Spreading an innovation

  14. Social currency • Please don’t tell… Triggers

  15. Emotions Public Public

  16. Practical Value Stories

  17. 6 Grounds for optimism

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