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SCAMPER

SCAMPER. Images of Imagination and Innovation. SUBSTITUTE. One thing replaces another thing. A Starbucks manager experimented by substituting flavours . The result was a $500 million business. Two or more things joined to make a new thing. combine.

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SCAMPER

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  1. SCAMPER Images of Imagination and Innovation

  2. SUBSTITUTE One thing replaces another thing. A Starbucks manager experimented by substituting flavours. The result was a $500 million business.

  3. Two or more things joined to make a new thing. combine Schaffer Company combined a ball point pen with a highlighter, called the Prelude MPI.

  4. Make one thing suitable for another use. adapt A hotel guest in Puerto Rico watched a maid clean a bathroom ceiling with a rag tied to a broom handle. The guest went home and designed telescopic handle and cleaning head. Sales are $150 million per year.

  5. MODIFY Change the form or character A hot day at the 1905 World Fair. People bought ice cream. Not hot waffles. When the ice cream seller ran out of dishes, waffle seller Ernest Hamwi had an idea. Changed the shape of the flat waffle into a cone. Used it as an ice cream holder. Birth of the ice cream cone.

  6. Find another benefit. PuT TO OTHER USES Microwaves were invented during WW2 by the British. In the 1950s, an accident in a lab showed scientists that microwaves could cook food.

  7. ELIMINATE Get rid of, remove. Originally, donuts did not have holes. According to legend, a boy watched his mother cook donuts. He saw the center did not cook well. So he cut out the center. Birth of the modern donut.

  8. rearrange Put in new order. McDonald’s rearranged the inside of restaurants. Customers pay first and then eat. Birth of fast food.

  9. SCAMPER substitute - combine – adapt – modify - put to other uses - eliminate - rearrange

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