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Kelly Baker, MPH Center for Health Statistics Dir and State Registrar

How far can a VR report go?. Kelly Baker, MPH Center for Health Statistics Dir and State Registrar Oklahoma State Dept of Health. State of the State’s Health. Annual Presentation by the Commissioner Medical Community Board of Health Community Partners. Life Expectancy. US OK Diff

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Kelly Baker, MPH Center for Health Statistics Dir and State Registrar

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  1. How far can a VR report go? Kelly Baker, MPH Center for Health Statistics Dir and State Registrar Oklahoma State Dept of Health

  2. State of the State’s Health • Annual Presentation by the Commissioner • Medical Community • Board of Health • Community Partners

  3. Life Expectancy USOKDiff • Total 75.5 77.7 -2.2 yrs • Men 72.7 75.1 -2.4 yrs • Women 78.2 80.2 -2.0 yrs Change (1990-2006) USOK • Total +2.0+0.1 • Men +2.9+0.9 • Women +1.1 - 0.6 U.S. NCHS. Oklahoma: OSDH, Health Care Information

  4. Health Rankings 2008 Overall Rank 43 Smoking 48 Obesity 43 • Children in Poverty 35 • Lack of Health Insurance 42 • Prim Care Phys 49 • Poor Mental Health Days 47 • Poor Physical Health Days 45 • Infant Mortality 39 • Cancer Deaths 36 • Premature Death 45 • CVD Deaths 49 2008 Health Foundation

  5. Percent of People Below Poverty 2007(past 12 months) Source: U.S. Census Bureau, 2007 American Community Survey

  6. Commissioner Request • New chart design • Include for each indicator • Rates • State, nation, best state, worst state, regional states • Number of people affected • Expected if equal to the nation • Excess • State Rankings • Make it simple

  7. Total Mortality 2004-2006 Age-Adj’dMortality Rates

  8. Excess Mortality/Morbidity • Calculate Excess • Use National rate as “Expected” • Calculate difference: Observed - Expected • Estimated number of annual deaths • Expected - if equal to national rate • Excess that needs to be eliminated – just to meet national rate • Applied to mortality and risk behaviors

  9. No Phys Activity in Past 30 Days Adults, BRFSS, 2008

  10. Ah Ha! 5,320

  11. What is 5320? Number of deaths that could be prevented… IF the Oklahoma mortality rate was equal to the national average

  12. HOW do you communicate that to the public?

  13. Guerrilla Marketing • Inexpensive (relatively) • $350,000 - Federal Grant, donations • Time, energy, imagination • Focus • Create interest and awareness • Teaser Campaign (5320) – 4 weeks • Generate buzz and awareness • T-shirts, yard signs, decals, billboards, drink coasters, pizza boxes, banks, fresh produce, chalk messages in streets, etc.

  14. Break Tradition • Non-traditional partners • Bars and fast food • Dominos, Burger King • Social Media • Facebook • Twitter

  15. Teaser Campaign • 4 wks beginning mid-January 2010 • Vary the Partners (not all health related) • Tobacco Settlement Endowment Trust, Hospitals, Am Lung Assn, Am Heart Assn, YMCA, ODMHSAS, OHCA, Malls, Media, Chambers of Commerce, Comm/Advertising Co, Athletic Orgs (Barons, Thunder, Oilers), Restaurants/Bars/Lounges, Grocery stores, Aptmt complexes, Universities, Ozarka Water, Sandridge, Physicians, Food Distrs, • Complete confidentiality

  16. What is 5320? • Square footage of new fitness center? • Address? • Education? • Sports? • Mile?

  17. If this snowstorm accumulates to 5.320”, I call conspiracy - @isaacrs Twitter.com/LamarOKC

  18. Follow up • Payoff Campaign • “Shape Your Future” • Feb 14, 2010 Launch

  19. Total Mortality 2004-2006 Age-Adj’dMortality Rates

  20. Questions? Kelly Baker, MPH State Registrar and Center for Health Statistics Director Oklahoma State Dept of Health kellyb@health.ok.gov

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