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Tara Haughton/ Rosso Solini

Tara Haughton/ Rosso Solini. Tara Haughton. 16 year old Tara Haughton is the Designer & CEO of the Rosso Solini brand, this product is as a result of the school TY Enterprise project. Tara has 5 brothers and is now a 5 th year student in Cross & Passion Collage Kilcullen Co Kildare

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Tara Haughton/ Rosso Solini

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  1. Tara Haughton/RossoSolini

  2. Tara Haughton • 16 year old Tara Haughton is the Designer & CEO of the RossoSolini brand, this product is as a result of the school TY Enterprise project. • Tara has 5 brothers and is now a 5th year student in Cross & Passion Collage Kilcullen Co Kildare • The story of Tara’s success is now widely used in school’s & Collages as part of the business curriculum programme

  3. Tara Haughton

  4. Rosso Solini FYI • RossoSolini Secret Soles are the first product within the range and have been in production since Sept 2010. • RossoSolini is a loose translation from Italian to English for red sole • RossoSolini is a reg trade mark • Total sales of over 100000 units • Multi award winning product • Export sales to over 23 countries • New products in development • Made in Ireland • 100% recyclable

  5. Awards • Tara is the winner of the 2011 Kildare enterprise award • Overall Winner 2011 Enterprise Award • Leinster Winner Ulster Bank Business Achievers award 2012 • Ulster Bank Business Award all Ireland Judges Achievement Award • The Sean Lamass Enterprise Award presented by Enda Kenny 2012

  6. RossoSolini Associates • Tara & RossoSolini are the face of the 2012 Ulster Bank Enterprise Awards • The 3M Logo is now an agreed feature on all RossoSolini products worldwide (3M are in the top ten manufacturing companies worldwide) • RossoSolini has received funding from the Kildare County Enterprise Board

  7. Product “Single sole” (SS) • The single sole is designed as a refill for people that have used the product or for people that want to try the product • The pack contains 1 pair of soles (FYI colour contents are on the front of the pack) fitting instructions and Polly bag with euro hook • The product has been designed to hang on a euro hook or to be displayed near the checkout • The single sole is light and is designed to fit into a standard envelope and will post for standard postal charges making it a perfect product for retail or inter-net sales • Available in the full Rosso Solini design & colour range • Local language designs available on request • Sold in single colour/ design packs of 12 units

  8. Product “Single sole” (SS)

  9. Product “Single sole with knife” (SK) • The single sole with knife is designed for people that want to try the product we see this product as an impulse purchase • The pack contains 1 pair of soles (FYI colour contents are on the front of the pack) fitting instructions, cleaning wipe and safety trimmer • The product has been designed to hang on a euro hook or to be displayed near the checkout • This product is light and is designed to fit into a standard envelope and will post for standard postal charges making it a perfect product for retail or inter-net sales • Available in the full RossoSolini design & colour range • Local language designs available on request • Sold in single colour/ design packs of 25 units on special request we can mix the colours of the 25 units

  10. Product “Single sole with knife” (SK)

  11. Product “Multi pack 3 pairs” (PP) • The multi pack contains 3 pairs of soles and is the .biggest seller within the range, we see this product as an impulse purchase and also as a gift purchase • The contents include 3pairs of soles, a cleaning wipe and a safety trimmer • The product has been designed as a high end product and we feel this shows in the packaging and the design of this product • We have taken great care with the design of this product as it fits into a standard letterbox or mailbox allowing the product to be delivered even if the customer is not home • Available in the full RossoSolini design & colour range • Local language designs available on request • Sold in single colour/ design packs of 20 units on special request we can mix the colours of the 20 units within the carton and also within the pack

  12. RossoSolini 3 pack (PP)

  13. RossoSolini 3 pack (PP)

  14. 3 pack (PP) Arabic White Label

  15. RossoSolini 3 pack (PP) Auz

  16. Glitzsolini Glitter Sole • Unique New Product bringing the 3Dimensional effect of glitter to your sole for the first time as a DIY Kit • Very easy to use no messy glue, as we use a new class 1 Medical tape to stick to your shoe.. • In 6 exciting colours, and comes in kit form with all the required tools needed.

  17. Glitzsolini Glitter Sole

  18. New Product (Shoe Tattoo) • Contents; • Two tattoo designs to choose from • Three pair s of shoe tattoos • A; Left and right long Tattoo for the outside of the shoe • B; Two heel tattoos • C; Two toe tattoos • One Set of instructions printed to the reverse of the outer pack • Polly bag with built in Euro hook • Active bar code • Can be branded with your contact details, logo etc

  19. New Product (Shoe Tattoo)

  20. USP • Corporate look for the product range • Funky Female, Fashion • Birthday gift, Holiday gift, • Mix and match to an outfit or event etc • Recycle your fashion pieces • Internet sales • High street retail the list goes on

  21. Customer Profile • The customer profile is as diverse as the product and is broken down as follows • 25 to 35 = 33% • 18 to 24 = 24% • 35 to 45 = 18% • Men account for 10%

  22. In The Media

  23. Social Media • Website www.rossosolinishop.com • New website under development for release end May 2012 • FacebookRossosolini & Twitter • Coco Perez, Huffington Press • Elle NL and Vogue NL • Style News, Shoe TV • RTE,TV3

  24. POS • POS Counter stand • 1 Branded Clip Strip • 2 Counter stand • 3 handouts and posters • Custom POS by consent

  25. Why get involved? • Unique product and story • Short product turnaround time • White label and custom designs • Exciting new products in development • Global potential • Impulse purchase • Great profitability • Local market affiliate programme available • Sign up for your local market before someone else does!

  26. Logistic Partner • Moran Freight Services are the logistic partners for RossoSolini and are based in south county Dublin • Vincent Moran is the MD and has proved to be a true professional in responding to the varied needs that RossoSolini has had over the last year. • FYI MFS are the logistic partners for LG Electronics, Samsung and Honda to name but a few!

  27. Final word from Tara • The Future is bright for RossoSolini and now is the time to look at your market and join in • Many thanks for your time and we hope you enjoyed the story so Far.... • A Pair of Shoes can change your life “Just Ask Cinderella TARA…xxxx” • We will now have some questions....

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