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Demanding and Driven:

Demanding and Driven: The 9-Year Uni Degree and Strategies for Success in the New Competitive Landscape. 12 th Annual Higher Education Summit 20-21 May 2014. Jack Goodman CEO, Founder Tutoring Australasia. @jackaroo2000. yourfuturestudents.com.au.

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Demanding and Driven:

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  1. Demanding and Driven: The 9-Year Uni Degreeand Strategies for Success in the New Competitive Landscape 12th Annual Higher Education Summit 20-21 May 2014 Jack Goodman CEO, Founder Tutoring Australasia @jackaroo2000 yourfuturestudents.com.au

  2. Question: What is the number one factor that determines whether students go to university? Some may say intelligence, high school attended, or achieved ATAR score Answer: Whether one or both parents attended uni

  3. Why choose uni, or your uni? • Who are the competitors? • What makes you different? • 2013: 37 public unis • 2014: 70 TAFEs and 103 Non-University Higher Ed Providers

  4. Universities’ slogans: can you tell the difference? Bringing Knowledge to life It’s All About U Brilliant Discover Your Potential Make Tomorrow Better NextLife Your Future, Your Way Seek Light Be What You Want To Be Think Different

  5. None of the previous tag lines say anything uniquely identifiable about a specific university • Generally, universities waste enormous sums of money on advertising that has no effective means of measuring a return on investment (e.g. billboards, bus or tram wraps) • This is how they have done advertising for years and years

  6. What’s the key to successful student retention? And what’s the $ value of retention?

  7. The 9-Year Uni Degree Here’s how we think about the student life‐cycle. We help universities address both challenges – recruitment and engagement in the 6 years prior to university, as well as that critical gap where first year students drop out or otherwise fail to progress. What’s the cost of fixing this bridge?

  8. What’s your ROI on Student Support? You can either: • Employ staff, pay wages and overheads • To offer limited, campus-based access to support • …across a limited number of subjects • …to those students who are confident enough to attend… • Or, you can…

  9. Try something new • Assist students wherever and whenever they’re learning • Deliver just-in-time, live, one-to-one assistance • Reduce your costs, generate better outcomes, increase satisfaction and retention rates • Generate more revenue from lower attrition rates

  10. What’s at stake? • At Fed Uni, 17% of 1st year students drop out at census (319 students in 2011) • If an equal number leave during the remainder of their first year, that’s a loss of 638 students ~34% attrition • Estimated loss of income/student ~$16,500 • Total loss of annual income: $10,527,000 A 5% reduction of student attrition is worth $526,000 at Fed Uni Source: SMH, 30 March 2014 Karen Nelson and Tracy Creagh, FYE, safeguardingstudentlearning.net

  11. Merrill Atlas National Director, Tertiary Partnerships Mike Larsen Chief Operating Officer Jack Goodman CEO & Founder yourfuturestudents.com.au

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