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Spring 2014 Auto Dish Detergent Category Audit and Insights

This report analyzes the auto dish detergent category for Spring 2014, focusing on key findings from a cash machine store audit. Notably, the highest assortment was observed at Walmart located off MLK Boulevard and Harps. The depth and assortment of products in this category tend to increase when retailers are positioned near neighborhoods, schools, and families with young children. Additionally, details on stocking rates for various suppliers and comparisons to previous fall seasons (2012 and 2010) provide context for the market trends.

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Spring 2014 Auto Dish Detergent Category Audit and Insights

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  1. Semester Category Project: Spring 2014 Auto Dish Detergent Brittany Wodka

  2. Category Snapshot

  3. Auto Dish Detergent, Spring 2014

  4. Category Role: Cash Machine

  5. Store Audit • The most assortment was found at Walmart off of MLK and Harps. • Assortment and depth in this category increase when the retailer is close to neighborhoods, schools, and younger families.

  6. Stocking Rates for Auto Dish Detergent Suppliers, Spring 2014

  7. Circular Trade Areas: Walmart #144 (MLK)

  8. Circular Trade Areas: Walmart # 5737 (NBMKT Fay)

  9. Auto Dish Detergent, Spring 2014

  10. Auto Dish Detergent, Fall 2012

  11. Auto Dish Detergent, Fall 2010

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