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Consumer in Situations

Consumer in Situations. Chapter 10. Situations. What are they? Why do they matter?. Time and Consumer Behavior. Temporal factors Time pressure Less time = Time of Year Seasonality Time of Day Circadian cycles Effects Advertiming. Places and Consumer Behavior. Shopping

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Consumer in Situations

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  1. Consumer in Situations Chapter 10

  2. Situations • What are they? • Why do they matter?

  3. Time and Consumer Behavior • Temporal factors • Time pressure • Less time = • Time of Year • Seasonality • Time of Day • Circadian cycles • Effects • Advertiming

  4. Places and Consumer Behavior • Shopping • Shopping Activities • Acquisitional shopping • Epistemic shopping • Experiential shopping • Impulsive shopping • Shopping Value • Personal value • Utilitarian / Hedonic • Value & Shopping • Retail personality • Functional quality • Affective quality

  5. Impulsive Shopping • Impulsive shopping • Impulsive v. Unplanned shopping • Point-of-purchase • Utilitarian • Susceptibility • Impulsivity • Colors, prices, smells • Consumer self-regulation • Action-oriented • State-oriented • Impulsive v. Compulsive

  6. Places Have Atmospheres • Atmospherics • Servicescape • Functional quality • Affective quality

  7. Atmosphere Elements • Two factors • Fit • Congruity

  8. Atmosphere Elements • Odors • Olfactory • Citrus • Music • Foreground • Background • Affects • Color • Blue and red

  9. Atmosphere Elements • Social settings • Social Environment • Crowding • Nonlinear effect • Shopping buddies • Salespeople • Virtual shopping

  10. Antecedent Conditions • What are they? • Economic Resources • Buying power • Consumer budgeting • Mood • Good mood • Bad mood • Security and fearfulness

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