1 / 10

Consumer in Situations

Explore the impact of temporal factors, shopping behaviors, impulsive shopping, atmospheres, and antecedent conditions on consumer behavior. Learn about the effects of time pressure, seasons, and day cycles, as well as shopping values and impulsivity factors influencing consumer choices. Dive into the significance of atmospherics, servicescape, and social settings in shaping consumer experiences. Gain insights into economic resources, mood states, and security aspects affecting consumer decision-making. 8

mikaia
Télécharger la présentation

Consumer in Situations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Consumer in Situations Chapter 10

  2. Situations • What are they? • Why do they matter?

  3. Time and Consumer Behavior • Temporal factors • Time pressure • Less time = • Time of Year • Seasonality • Time of Day • Circadian cycles • Effects • Advertiming

  4. Places and Consumer Behavior • Shopping • Shopping Activities • Acquisitional shopping • Epistemic shopping • Experiential shopping • Impulsive shopping • Shopping Value • Personal value • Utilitarian / Hedonic • Value & Shopping • Retail personality • Functional quality • Affective quality

  5. Impulsive Shopping • Impulsive shopping • Impulsive v. Unplanned shopping • Point-of-purchase • Utilitarian • Susceptibility • Impulsivity • Colors, prices, smells • Consumer self-regulation • Action-oriented • State-oriented • Impulsive v. Compulsive

  6. Places Have Atmospheres • Atmospherics • Servicescape • Functional quality • Affective quality

  7. Atmosphere Elements • Two factors • Fit • Congruity

  8. Atmosphere Elements • Odors • Olfactory • Citrus • Music • Foreground • Background • Affects • Color • Blue and red

  9. Atmosphere Elements • Social settings • Social Environment • Crowding • Nonlinear effect • Shopping buddies • Salespeople • Virtual shopping

  10. Antecedent Conditions • What are they? • Economic Resources • Buying power • Consumer budgeting • Mood • Good mood • Bad mood • Security and fearfulness

More Related