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J & J Organic Confections

J & J Organic Confections. Julia Mansfield & Jodeci Oquendo Grade: 11th Age: 16. Mission Statement. Mission Statement

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J & J Organic Confections

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  1. J & JOrganic Confections • Julia Mansfield & Jodeci Oquendo • Grade: 11th • Age: 16

  2. Mission Statement • Mission Statement • Health is becoming a great priority to the American culture. With J & J Organic Confections health will no longer be an issue. With our sweets you can indulge yourself without a worry. • Opportunity • Organic ingredients are very healthier and don’t contain harmful added preservatives. • By purchasing our product we assure you a delicious healthy treat that will satisfy your cravings.

  3. Business Profile • Manufacturing & Service • J & J Organic Confections is a retail business. • Legal Structure • Limited Liability Company • We selected this legal structure because there are simple operating equipment requirements, and there are greater liability protection for the business owner.

  4. Qualifications • We’requalified to run this business because: Determined to make healthy treats Experience in organic baking Knowledgeable target market Has taken Entrepreneurship and Marketing class

  5. Market Analysis Total Population 3,574,097 Target Market 2,757,082 Potential Market 956,374

  6. Target Market Segment • Demographics • Health conscious individuals • Athletes • individuals with weight problems • Diabetics of all ages. With household incomes of $1,400 • Geographic's • Hartford County with the potential market size being 956,374. • Psychographics • Individuals with fast paces lives that don’t have time to eat healthy and want to enjoy a dessert without gaining weight. • Buying Patterns • The purchase pattern we look for are for our customers to come in at least twice a month willing to purchase 2-4 items.

  7. Competitive Advantage J & J Organic Confections Stop & Shop Bakery Factors Mozzicato Price $50.00 $30.00 $45.00 Quality of Product/Service Excellent Good Excellent Location Hartford, CT Bloomfield, CT Hartford, CT Reputation/Brands Italian Bakery Organic Bakery Birthday Cakes Unique Factors/ Knowledge Local Convenient Culture friendly

  8. Marketing Mix • Diabetics • Athletes • Individuals w. weight problems • Health Conscious Individuals of all ages • Pre-printed napkins • Word-of-mouth • social networks Hartford County Organic desserts $45.00 Competitively priced

  9. Promotional Mix Promotional Expense Monthly Amount Publicity $0.00 Facebook or Twitter and word-of-mouth Sales Promotion Free samples to target market and Window display $60.00 Other $25.00 Pre-printed napkins Total Monthly Promotional Expense $85.00

  10. Cost of Materials/Labor Description of Sale: 24 Organic Vanilla Frosted Strawberry Cupcakes

  11. Economics of One Unit Description of One Unit of Sale: 24 Organic Vanilla Frosted Strawberry Cupcakes

  12. Average Monthly Fixed Expenses

  13. Time-Management PlanSchedule for a Typical Week Total Hours in a Week = 168 Total Hours In A Week : 168

  14. Monthly Sales ProjectionsFirst Year Total Units Sold 2,841

  15. Monthly Break-Even Units • $5,732.36 Monthly Fixed Expenses = 157 Units $36.46 Contribution Margin Unit In an average month, the company will begin to make a profit after selling units. 157

  16. Projected Yearly Income StatementFirst Year

  17. Start-Up Investment Total Start-Up Investment: $30,619.35

  18. ROS & ROI • $29,575.36 (Annual net profit) • $127,845.00(Annual sales) x100 = 23% $23 $29,575.36 (annual net profit) $30,619.35 (start-up investment) x 100 = 97% $97

  19. Financing Strategy Total Start-Up Investment $30,619.35

  20. Business Responsibility&Philanthropy • Philanthropy • We plan to donate 5% of our net profits to JDRF (Juvenile Diabetes Research Foundation). • We also plan to go to homeless shelters once a week and give them desserts to have with there meals. • Business Responsibility • We will incorporate this into our marketing plan by advertising our contributions on our receipts. • We will also incorporate donations into our marketing by hosting a yearly cook off to make the public aware of this foundation and ask for donations.

  21. Business & Personal Goals Business Personal • Double profits within 2 years of our business opening • Create an online website for customers to order our products • Graduate from high school • Learn to make and perfect recipes from different countries Short-Term • Expand our business to different locations • Hire more experienced organic chefs • To run a successful family owned business • Being able to handle a fast pace bakery Long-Term

  22. Eat Good Feel Good Thank you for your consideration. Website Coming Soon

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