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Branchless Banking PowerPoint Presentation
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Branchless Banking

Branchless Banking

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Branchless Banking

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  2. Executive Summary • Huge market potential to consolidate various payment services • The Indian consumer payment market size is about USD 10 billion with 90% of it being cash (Source: McKinsey India Payments map) • Branchless banking at a very nascent stage • With an envious combination of technical knowledge, retailer strength, own POS device and grip on consumer behaviour, Pyro in partnership with XYZ bank is ideally poised to maximize on this market potential

  3. 3 Methodologies • Mobile Based Payments (demo will be given now.) Bank account is a must • Mobile Wallet (currently RBI Regulatory Issue) • Retail Network • 1.2 L Retail Base across the country • 50,000 active base in Andhra Pradesh • Currently they handle BSNL prepaid recharge for 7 years

  4. Market Snapshot • Electronic payment systems used primarily in urban region • Payments in semi urban and rural areas are mostly cash based • Retail channel, for cash payments, restricted to Telco products like airtime • RBI regulations have more or less killed the Telco led mobile wallet • Large number of small value (< $100) national and international remittances (over $60 billion) • Disbursement of Government scheme payments done through cash leading to large scale fraud • Branchless banking at a very nascent stage with high entry barrier for agent/Retailer (POS costing $500)

  5. Banking The Unbanked Challenges • Setting up a branch or ATM is an expensive affair • Regulation has been designed for delivery in urban markets or banked population • Distribution requires more manpower to be deployed in rural areas Opportunity • Telecom networks available in the remotest of locations • PoS can provide facility of branchless banking and ATM • Easy to use, lower operational costs and access to multi utility financial services

  6. PoS Based Branchless Banking • Low cost PoS with finger print scanner and GPRS • Fully compliant with IBA’s specifications for Micro ATM • EVM & PCI compliant with magnetic swipe card reader and smartcard reader • Rugged design apt for rural India. Battery back up for 200+ transactions (over 12 hrs) • Simple to use, menu based GUI

  7. Agent Network • Empower the existing agent network to offer regular banking services using Pyro’s PoS • Services that can be offered • Cash withdrawal • Cash deposit • Bill payment • Account to account transfers • Check balance, etc. • PoS can also be used by agent to acquire credit/debit card based transactions

  8. Value Proposition to XYZ Bank • Pyro will identify the right agents as per the profile defined by XYZ bank • Pyro will setup, maintain and manage all the PoS terminals and the supporting software platform • Pyro will ensure quick turn around time for breakdown resolution with minimal impact to service • Pyro will build and maintain all interfaces between PoS and XYZ bank’s nodes like CBS, ATM switch, etc.

  9. Platform Overview

  10. Scalable Architecture

  11. Value Proposition To Stakeholders Operator Consumer Agent/Retailer Bank • Operational Productivity- Better utilization of existing resources • New services at zero costs • New Revenue Sources- Merchants earn commission on each transaction • Increased walk-in business • Enable rapid drive to volume • Builds Inclusive financial systems- Reach previously unbanked and underbanked customers • Scale Network- Ability to expand services channel at lower cost • Ensures full-proof transaction security- Stringent fraud and security rules and audit trails • Mobilize Savings- Ability to tap idle resources and minimize cash float in the economy • New Differentiated Services- Utility services for all subscriber segments • Maximize Channel Investment- Creation of new services around its core merchant ecosystem • Create Stickiness- Banked users less likely to migrate to competition • Increase profitability- Expansion of service provider Revenue stream • Improved Access- Affordable access to financial services at lower costs • Safe- Maintains electronic transactions back-lock. In case of device theft, users can retrieve the amount • Convenient- Banking on the move to customers in remote geographies. • Cost effective- Proximity of dealing with corner merchant saves time and cost • Fast- Moves at the speed of text messaging • Easy to Use- As easy as sending an SMS

  12. Company Snapshot • Pyro, estd. in 2000, is a telecom solutions company focused on the financial services domain • Headquartered in Hyderabad with over 300 employees • Manage the complete electronic airtime top up system for BSNL, across India with over 1 million retailers processing more than 750 million transactions per year • Implemented comprehensive mCommerce platform in CityCell, Bangladesh • Manage Airtel Africa’s Mobile Money platform in 15 countries • Increased penetration of electronic top-ups from 5% to 65% within 2 years purely due to Pyro’s channel management expertise • Pyro’s Transaction Hub helped Airtel Africa win the coveted GSMA Award 2011 for innovative payment service using the MasterCard network

  13. Key Strengths • Large retail presence • Strong operator partnership • Highly scalable application platform • Proven experience in both mobile and financial services technology • Managed to source very low value POS terminal