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LEAN manufacturing and marketing for graphic media

LEAN manufacturing and marketing for graphic media. STIVAKO: VET-institute for employees & employers in the graphic media & communication industry Offering education, training and workshops. WHY LEAN ??. The Hawthorne-effect. THE IDEA:

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LEAN manufacturing and marketing for graphic media

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  1. LEAN manufacturing and marketing for graphic media

  2. STIVAKO: VET-institute for employees & employers in the graphic media & communication industry Offering education, training and workshops

  3. WHY LEAN ??

  4. The Hawthorne-effect

  5. THE IDEA: to monitor the effect of light in the plant on the production results

  6. THE RESULT: • productionincreased in bothtestedgroups.

  7. THE EFFECT: • attentionwill effect a person'sbehavior. • Research shows a growth in productivenessdue to attention

  8. Intergrafsurvey: the future of the European print industry • 95% of European Graphic Media SME's < 20 employees • demands that companies are facing are new • Production must be increasingly effective • Production should fit the needs of the customer (market)

  9. the industry is not sufficiently using the capacities of people in their companies • We should better use their knowledge • We should put the responsibility on a lower level in the organization HOW?

  10. TOI-project = Transfer of Innovation • Reasons for the project and implementation: • Something must be done at the level of learning • Bring together VET and the world of work

  11. TRAINING (part 1): • Lean Manufacturing: • Denmark developed the Lean graphic media concept • Practical for SME’s • Lean is a method to elimate waste • Lean manufacturing is aimed at optimizing efficiency • Transfer this concept to Europe & translate into course • Bottom up training of employees • Immediate implementation in participating countries

  12. TRAINING (part 2): • Lean Marketing: • develop the Lean Marketing training. • Practical for SME’s • Transfer this concept to Europe & translate into course • Immediate implementation in participating countries • How to stay competitive is the main issue

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