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Step-by-Step Guide: Value Proposition Canvas

When it comes to really understand your customer, the Value Proposition Canvas is one of the best tools available to help you in this regard.<br><br>The Value Proposition Canvas is composed of two blocks from the Business Model Canvas, the Value Proposition and the corresponding Customer Segment you are targeting. The purpose of the tool is to help you sketch out both in more detail with a simple but powerful structure. Through this visualization you will have better strategic conversations and it will prepare you for testing both building blocks.

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Step-by-Step Guide: Value Proposition Canvas

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