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Managing Your Message With a Message Matrix

Managing Your Message With a Message Matrix. Rick Borchelt National Cancer Institute NIH. Message Clarity, Fidelity, and Consistency. Clarity: Is the message at the appropriate level of sophistication for the audience? Is the flow logical?

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Managing Your Message With a Message Matrix

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  1. Managing Your MessageWith a Message Matrix Rick Borchelt National Cancer Institute NIH

  2. Message Clarity, Fidelity, and Consistency • Clarity: Is the message at the appropriate level of sophistication for the audience? Is the flow logical? • Fidelity: Is the message faithful to larger enterprise messages and to details of the scientific work? • Consistency: Is the basic message content the same over time and with diverse audiences?

  3. Perceived Barriers/Disincentives • “I don’t have time to prepare for the interview (or the talk or the demo, etc.)” • “What if I leave out something important?” • “How can I make sure the reporter/audience uses all the things I say?” • “What if they ask me something I don’t know or I’m not prepared for?”

  4. Constructing the Matrix • Themes: The broadest articulation and context for your conversation • Subthemes: How the theme applies in a variety of circumstances or with respect to multiple situations • Story Lines: Concrete examples that illustrate your subthemes

  5. Constructing the Matrix - 2 • Best if simple and uncluttered • No more than four themes (three is better) • This is a cheat sheet, not a checklist – You get to pick and choose, not necessarily get through everything in the matrix

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