1 / 2

Engaging Viewers with Selective Ad Experiences: Daiken and TED Movie Trailers

Daiken innovatively empowers viewers by allowing them to choose which 'Dan' experience they wish to explore, providing tailored information for maximum relevance. This strategy effectively places Daiken in front of engaged video audiences, even in the absence of traditional TV commercials. Furthermore, with the launch of the movie "Ted," we introduce a 30-second trailer followed by an option to watch the full 2:51 movie trailer or skip it. This novel Ondemand advertising approach presents valuable opportunities for clients and the marketing team to showcase longer content effectively.

milla
Télécharger la présentation

Engaging Viewers with Selective Ad Experiences: Daiken and TED Movie Trailers

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Daiken Ad Selector Putting the power in the viewers hands, a viewer can select which ‘Dan’ experience they would like to win and be given more information on the one most relevant to them. This was a way For Daiken to get in front of our engaged video viewers, even though they didn’t have TVC creative.

  2. TED Movie Preview Ad Selector We can now offer full length movie trailers in Ondemand during an ad break.  With the launch of the new movie “Ted” we are playing a 30 second movie trailer followed by an option to watch the full movie trailer (2:51) or to skip.  This is a new advertising opportunity within Ondemand and a great option for any client (or the Marketing team! ) who has longer duration content to offer viewers.

More Related