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Effective Email Marketing for the Nonprofit

Effective Email Marketing for the Nonprofit . Ronald McGrath Chief Information Officer HighRoad Solution. HighRoad Solution. Nonprofit Centric Approach Providing messaging solutions to member-driven organizations. Campaign Email. Fax Broadcast. Transactional Fax. Campaign SMS.

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Effective Email Marketing for the Nonprofit

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  1. Effective Email Marketing for the Nonprofit Ronald McGrath Chief Information Officer HighRoad Solution

  2. HighRoad Solution Nonprofit Centric Approach Providing messaging solutions to member-driven organizations

  3. Campaign Email Fax Broadcast Transactional Fax Campaign SMS Virtual Events Integration to your Database Reducing the distance between data and action

  4. Questions Let’s start with conducting some polling questions

  5. Benefits of Campaign Email Marketing • Create an consistent online relationship with your members, advocates, and constituents • Develop personal relationships with your supporters • Quickly mobilize advocates on issues • Create member value and increase member retention • Convert your audience into donors

  6. Email Campaigns • Drive Donations Online • Use our ROI Tracker to track donation amount generated by email campaigns • Event Marketing – market your upcoming events • Give teaser topics to anticipate high demand topics based on click-throughs • Newsletters • Use click-throughs to track which topics your members find valuable • Personalize content based on specific constituencies to engage and compel to action • Press Releases – use to push traffic to your website

  7. Email Deliverability • Delivering email isn’t easy today • Black lists, Spam Traps and Filters • Best Practice – Separate your daily business emails from campaign email • Private IP Addresses • BlueHornet has a department dedicated to handling Deliverability and relationships with ISPs • Bounce Handling • SureSend Platform • Inbox Monitoring Report

  8. HighRoad Email Marketingpowered by BlueHornet • Department dedicated to Deliverability • Global VP of Deliverability and Privacy Services • Became a public company when purchased by Digital River • What those this mean for you? • More capital to make investments in platform • Held to a higher standard – Sarbanes-Oxley compliant • Built in integration to web analytic packages

  9. Creative Services Before Help you upgrade your online brand

  10. Creative Services After

  11. Creative Services Event Templates

  12. Hands-On Workshop Ok, let’s delve into some of the details of using email marketing effectively

  13. Track Revenue or “Calls to Action” Generated by Email Campaigns

  14. Using Dynamic Content to Drive Better Responses Email Template Dynamic Content Female Male Segment your database by gender

  15. Triggered Messages • Automate your membership renewal email campaigns • Fully automated based on membership expiration date field in your database • Trigger campaign email sequence after a donation is made on your website • Feature is also great for: • Membership Anniversaries • Member Birthdays

  16. Web Analytics Integration Abandoned Shopping Cart Email

  17. Our Customers

  18. Questions Thank You – For More Info Contact Us Here HighRoad Solution Phone 703.297.8894 Email sales@highroadsolution.com

  19. Web Analytics Integration List Segmentation

  20. Pricing

  21. Virtual Meeting eXpress (VMX) Online Event

  22. How do you manage member information? Do you use an Association Management database to manage your member information?

  23. Campaign Email Today, we’ll be focusing on our Campaign Email offering

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