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Email marketing is among the latest means of Internet marketing. But like other marketing strategies, it requires proper planning and execution.
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6 Tips for sending better emails 1. Email clients 2. Engagement with email clients 3. Optimization for smart phones 4. Email filters 5. Unwanted emails 6. Subject lines upside.digital
1. Email clients What are the most used email platforms by the users? By understanding this point, we will be able to structure our campaigns in the most friendly manner possible for achieving our target. 2. Engagement with email clients What email clients are more likely to open, click or delete while checking their email? If we know what is our target, we will know if we are on the right path in terms of OR, CTR and deleted emails. upside.digital
3. Accessible for smart phones You really need to make your emails accessible for smart phones, if you want to improve your results in EDM campaigns. 4. Email filters Users are using email filters more often and you need to be find a way by which these filters can be avoided. upside.digital
5. Unwanted emails Not only the automatic filters, but also the users are deleting, unsubscribing and putting your emails in to the spam folder. Understanding why will surely give you better results. 6. Subject lines How do different words and message length in our subject line affects the Open Rate and Click Through Rate? upside.digital
