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Influence of Society, Government, and Ethics on Marketing Strategies

Explore the significant impact of societal values, governmental regulations, and ethical considerations on marketing practices. Understand how these factors affect company reputation, customer loyalty, and employee morale. Learn about the ethical responsibilities in marketing and its implications on business success.

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Influence of Society, Government, and Ethics on Marketing Strategies

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  1. Ethics and Social Marketing

  2. Customer Company Traditional Marketing Relationship

  3. Company Customer Society & Government Social Marketing Relationship

  4. How does society, government and ethics influence marketing?

  5. Children influence more that $ ___________ in food and beverage purchases each year in the USA. 10 million b. 50 million c. 50 billion d. 100 billion McDonalds Happy Meal and McWorld sites receive a total of _______ visitors per month. Half are under 12. 7,000 b. 70,000 c. 700,000 d. 7 million 3. General Mills Luck Charms site staring Lucky the Leprechaun had ________ visitors per month. a. 27,000 b. 57,000 c. 157,000 d. 227,000 Children’s Online Advertising Poll

  6. Honey Nut Cheerios

  7. Read Ethical Marketing – Children’s Online Games • Answer questions • Role play – one person will play General Mills, and the other will play a childrens’ nutrition advocate. • Be prepared to argue your case. See if you and your negotiating partner can come up with a solution. Your Assignment

  8. How does society, government and ethics influence marketing?

  9. Impacts company reputation and brand image. • In turn, impacts customer satisfaction and loyalty. • Government regulations may restrict sales of your product. • Impacts employee morale. • Poor business ethics ultimately reduces your own self-worth. How does society, government and ethics influence marketing?

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