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Ethics and Social Marketing

Ethics and Social Marketing. Customer. Company. Traditional Marketing Relationship. Company. Customer. Society & Government. Social Marketing Relationship. How does society, government and ethics influence marketing?.

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Ethics and Social Marketing

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  1. Ethics and Social Marketing

  2. Customer Company Traditional Marketing Relationship

  3. Company Customer Society & Government Social Marketing Relationship

  4. How does society, government and ethics influence marketing?

  5. Children influence more that $ ___________ in food and beverage purchases each year in the USA. 10 million b. 50 million c. 50 billion d. 100 billion McDonalds Happy Meal and McWorld sites receive a total of _______ visitors per month. Half are under 12. 7,000 b. 70,000 c. 700,000 d. 7 million 3. General Mills Luck Charms site staring Lucky the Leprechaun had ________ visitors per month. a. 27,000 b. 57,000 c. 157,000 d. 227,000 Children’s Online Advertising Poll

  6. Honey Nut Cheerios

  7. Read Ethical Marketing – Children’s Online Games • Answer questions • Role play – one person will play General Mills, and the other will play a childrens’ nutrition advocate. • Be prepared to argue your case. See if you and your negotiating partner can come up with a solution. Your Assignment

  8. How does society, government and ethics influence marketing?

  9. Impacts company reputation and brand image. • In turn, impacts customer satisfaction and loyalty. • Government regulations may restrict sales of your product. • Impacts employee morale. • Poor business ethics ultimately reduces your own self-worth. How does society, government and ethics influence marketing?

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