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Predictably Irrational

Predictably Irrational. Dan Ariely. Book Club II Qin 8-21-2011. The author The main idea of the Book Two chapters chosen from the book The point or question from daily life The experiment The result and feed back for daily life The following up. The book to introduce.

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Predictably Irrational

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  1. Predictably Irrational Dan Ariely Book Club II Qin 8-21-2011

  2. The author • The main idea of the Book • Two chapters chosen from the book • The point or question from daily life • The experiment • The result and feed back for daily life • The following up

  3. The book to introduce Predictably Irrational -----The Hidden Forces that Shapes our Decisions • Human behavior • Economics/consuming • Retrospect

  4. Dan Ariely • Biography • Career • Website: • http://danariely.com/ • A burned man? • Or an interesting man…

  5. The main point • How people behave in the marketplace? • How irrational (opposed to the theoritical rational)? • What to do to avoid the “same mistake” repeatedly? • Since it’s predictably… The story begins with the unfortunately burned man….

  6. Chapter 7 The Problem of Procrastination and Self-Control • Procrastination is a plague everywhere • The experiment: Student paper assignment • The idea? Saving: self-control credit card • Reflections on the email-checking habits vs lottery • Self-story: the interferon Pain in the short run VS health in the long run + I love movies!(in the short run) What we can learn from it???? Diet? Paper reading? Any task you want to procrastinate?

  7. Chapter 10 Why the Mind Gets What it Expects? • People see what they want to see • Beer Experiment: Budweiser or MIT brew? group2 group1 group3 Vinegar Know before taste N Y N Y Know after taste MIT Bw Which do u like MIT 2X Add by urself? X • The Coke vs Pepsi experiment

  8. Chapter 10 Why the Mind Gets What it Expects? • Stereotype and behavior • Experiment: everything depends on the Prime • Asian-American vs Women; • Polite vs rude; • Old vs non-primed. • Music: the ignored violinist… • What we get from it? • Expectation add a lot than we think; put more positive expectation is much better than negative.

  9. Chapter 1 (optional) The Truth about Relativity • The smart subscription: • Who is more handsome? What we can learn from it???? Dating? Ordering dinner?........... Give it a second look.

  10. More: the following up • More chapters in the book: • The power of Price; • Keeping doors open; • The power of a free cookie; • …………………. • The following up book:

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