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Setting up the New Stuff

Setting up the New Stuff. Planning & Implementing Library 2.0. David Lee King Topeka & Shawnee County Public Library Davidleeking.com. Three Parts. Why, What, Who, How, and When Content, Container, and Customer Some Specifics. Part 1: Why, What, Who, How, and When. Why?.

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Setting up the New Stuff

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  1. Setting up the New Stuff Planning & Implementing Library 2.0 David Lee KingTopeka & Shawnee County Public Library Davidleeking.com

  2. Three Parts • Why, What, Who, How, and When • Content, Container, and Customer • Some Specifics

  3. Part 1:Why, What, Who, How, and When

  4. Why?

  5. Why set up new services? • meet changing customer needs • stay culturally relevant • Keep digital space up-to-date

  6. What services to set up? • Lots to choose from! • think through goals • what should the end result look like?

  7. Who does the work? Staff? Patrons?

  8. How to make it happen • Admin and Management • staff time • do we have • the equipment • willing participants • can we make willing participants? • Skilled staff?

  9. When to roll it out • like, yesterday! • seriously - some things don't take a lot of time • blogs, flickr, youtube, IM • 5 minutes, tops • depends on you

  10. Part 2:Content, Container, Customer

  11. Content • Conversational tone • Create often • Reuse Content…

  12. inviting participation Just Ask.

  13. Container Just the Basics or Fancy-Schmancy?

  14. Customers Contacts Comments Creators

  15. contacts

  16. comments • answer them • quickly • default to “comments on” • edit if needed

  17. creators? • decide about customer content • Actual content? • Comments only? • who's in charge of content babysitting? • Doesn’t have to be the “webmaster” • Definitely not Admin!

  18. Part 3:Some Specifics…

  19. Blogs, flickr, MySpace, YouTube

  20. blogs

  21. decisions Mylibrary.blogspot.com or Mylibrary.org/blog

  22. decisions • reason for the blog • what's new at the library? • new books? • library news? • who's in charge? who writes? Who answers comments?

  23. tricks • link to your stuff • catalog • events • flickr for images • saves storage space on server • pic is in two places - re-using content • two places for comments • Customer and staff training

  24. staff needs • a little training on posting • writing for the web training • Basic HTML – for flickr, etc

  25. decisions • Downloadable video? • Channel Design • reason for the videos • current what's up at the lib? • what's new/library update videos • videos of events • training • new books? • library news?

  26. decisions • YouTube-specific account stuff • who's in charge? who creates videos? who watches comments? • Staff or customer content? • Everything in Blogs above…

  27. tricks • channels: link to other relevant channels! • provide link back to library page • Embed video on your website!

  28. staff needs • training! • equipment

  29. MySpace

  30. decisions: • MySpace name, age, sex • Design/skin • Reason for the page!!! • Make use of multimedia?

  31. tricks • Musical artist account… • Reuse content • Customized additions • Link to your content!

  32. staff needs • who's in charge of it? who will write for it? who will check it and comments? • Time

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