Effective Brochure Design Effectively Communicating to Minority Groups Aayush Sharma
What is a Brochure? A brochure is an informational pamphlet or leaflet advertising an organization, business, event, product, or service. It is usually a small printed paper piecemade from a single piece. The most common types of brochures are the bi-fold (four panels) and the tri-fold (six panels).
What is the Problem? Researchers have found that the content of brochures do not effectively remove misconceptions certain groups may have Brochures do not address the attitude groups have towards issues like health risks as well as their beliefs and values
Why is there a Problem? Though brochures are an effective form of communication, there is a lack of understanding as to how to most effectively convey information to minority groups Though minority groups are at a higher risk to some health and safety hazards, brochure design doesn’t effectively convey information the needed
How to Pass the Information • Content • To help spread the information, try and break common misconceptions • Images • Imagery is extremely important to help spread information • Pictures of survivors and family members can help create a stronger message through a sense of association with the audience • When adding pictures, keep the images realistic and simple, to help the target audience identify with it
How to Pass the Information • Color and Design Scheme • Use colors and designs that have a cultural significance to the target audience • Reinforce Statistics • Using graphics to reinforce statistics are good to show what certain statistics mean
Example Brochure This brochure was designed using the points discussed previously and is directed to a minority audience
The Broader Picture Key points that can be used to design any brochure Use pictures and colors that relate to the intended audience Use graphics to engage the audience and explain complicated statistics Lastly, keep it simple
Looking at Ineffective Brochures • When looking at brochures, we must remember the key points the constitute a good brochure • Design Scheme and Simplicity • Color • Content • Images • Statistics
Ineffective Brochures Boring Color Choice
Ineffective Brochures Bad Design
Ineffective Brochures No Images
Further Reading • For further reading on brochure design • http://ianrpubs.unl.edu/live/g2028/build/g2028.pdf • For examples of creative brochure designs • http://www.onextrapixel.com/2012/04/26/40-unique-and-beautiful-examples-of-brochure-design/ • http://www.hongkiat.com/blog/handpicked-printed-brochures/
Bibliography Springston, J. K., & Champion, V. L. (2004). Public relations and cultural aesthetics: designing health brochures. Public Relations Review, 30(4), 483-491. Preece, C., & Male, S. (1997). Promotional literature for competitive advantage in UK construction firms. Construction Management & Economics, 15(1), 59-69. "Section 13. Creating Brochures." Main Section. N.p., n.d. Web. 22 Jan. 2014.