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Engaging Stakeholders for Ohio's Transportation Vision 2040

The document outlines Ohio’s ambitious AO40 plan for transportation by 2040, emphasizing public involvement in the planning process. The emphasis is on leveraging electronic communication methods, including websites and social media, to reach citizens effectively. The initial customer preference survey gathered insights from nearly 3,000 participants, reflecting diverse demographics. This collaboration aims to ensure informed transportation investment decisions that comply with federal regulations and meet the needs of Ohio's residents.

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Engaging Stakeholders for Ohio's Transportation Vision 2040

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  1. Dealing with Steak-holders WELCOME Statewide Public Involvement in the Electronic Era May 7, 2013 Steering Committee Meeting #1 May 30, 2012

  2. Access Ohio Overview What is AO40? • AO40 is a realistic and achievable vision for Ohio’s transportation system in the year 2040 Why plan for 2040? • Federal regulations (23 USC 135) • Transportation investments are long lived May 2013

  3. Public Involvement Overview • Customer Preference Survey • Steering Committee • Project Website • Public Involvement Website • Outposts May 2013

  4. Public Involvement Four Types of Electronic Communication • Survey • Websites • Email • Social Media May 2013

  5. Public Involvement Why Electronic Communication? • 74% of people have access to a desktop/laptop • 87% of people own a cell phone • 45% of adults own a smartphone Source: http://themainstreetanalyst.com/2012/12/29/the-rise-of-smartphones-demographics-and-facts-infographic/ May 2013

  6. Customer Preference Survey Customer Preference Survey • 1stpublic involvement activity • Conducted in spring 2012 • Valid statewide sample of 1,900 Ohio households May 2013

  7. Customer Preference Survey Customer Preference Survey • Duplicated the survey instrument on Survey Monkey • 2,895 responses collected in three months • 66% of respondents had a least a bachelors degree • 70% of responses from Cleveland, Cincinnati, Columbus, and Dayton areas May 2013

  8. Websites Project Website • Draft Reports and Maps • E-Newsletters • Survey Link • Email Notifications • Presentations www.access.ohio.gov May 2013

  9. Websites Public Involvement Website • MindMixer • Participants can vote in polls or post comments on a variety of topics • Participants have to register to vote or comment, but anyone can view topics • ODOT retains the ability to change topics www.accessohio2040.com May 2013

  10. Websites Measuring Success • Project Site Google Analytics • 5,000+ unique visitors • Geographic diversity • MindMixer Reports • 9,700 page views • Participants by zip code, gender, and age May 2013

  11. Websites May 2013

  12. Website Electronic Meetings • Not used to-date • May be utilized in the roll-out of the draft plan May 2013

  13. Email Project Email Account • Utilize to interact with three groups • MPOs • Steering Committee • Stakeholders (500+) • Communications • Updates to the project website • E-Newsletter • New topics on the public involvement website May 2013

  14. Social Media Facebook and Twitter • Posts focus on opportunities to participate • Survey • New topics on the public involvement website • Release of draft documents May 2013

  15. Social Media Facebook and Twitter • Utilize existing ODOT accounts • Statewide • Districts • Utilize strategic partners • MPOs • Transit Agencies • Non-Profits • Media May 2013

  16. Questions Sara Walton Transportation Planner Sara.Walton@dot.state.oh.us (614) 995 -0754 May 2013

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