1 / 50

Economic Development 101 for Small Towns

Economic Development 101 for Small Towns. Jonathan Q. Morgan, Ph.D. NCLM Annual Conference October 24, 2011 – Raleigh, NC. Learning Objectives. Understand the process of economic development (ED) Understand the role of local govt. Examine ED trends, strategies, and tools

milt
Télécharger la présentation

Economic Development 101 for Small Towns

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Economic Development 101 for Small Towns Jonathan Q. Morgan, Ph.D. NCLM Annual Conference October 24, 2011 – Raleigh, NC

  2. Learning Objectives • Understand the process of economic development (ED) • Understand the role of local govt. • Examine ED trends, strategies, and tools • Consider challenges for local governments and small towns

  3. The Process of Economic Development

  4. Economic Development Goals • Job creation • Private investment • Tax base expansion • Wealth creation • Higher quality of life • Higher standard of living

  5. The ED Process Source: Eisinger, Peter K. 1988. The Rise of the Entrepreneurial State: State and Local Economic Development Policy in the U.S. University of Wisconsin Press.

  6. What is the single most important role of local govt.? • Provide incentives to businesses when requested. • Create a positive business climate. • Provide strategic leadership and facilitation. • Provide quality services and amenities.

  7. Survey Says… Source: Jonathan Q. Morgan, The Role of Local Government in Economic Development : Survey Findings from North Carolina, UNC School of Government, 2009.

  8. What Matters to Businesses? • Sites and Buildings • Access to Suppliers and Markets • Workforce/Labor • Financial Capital • Regulatory Environment • Transportation and Utilities • Incentives • Taxes • Quality of Life

  9. What Matters Most for Manufacturing Firms • Highway accessibility 97.3% • Labor costs 91.0 • Tax exemptions 90.9 • Occupancy or construction costs 89.8 • State and local incentives 89.3 • Corporate tax rate 86.3 • Availability of skilled labor 85.9 • Inbound/outbound shipping costs 84.0 • Energy availability and costs 82.1 • Availability of buildings 81.0 • Source: Area Development, 25th Annual Corporate Survey, 2010.

  10. What Matters Most:Quality of Life Factors • Low crime rate 84.6% • Healthcare facilities 72.2 • Housing costs 68.4 • Housing availability 66.4 • Ratings of public schools 61.2 • Climate 56.3 • Colleges and universities 53.2 • Cultural opportunities 48.7 • Recreational opportunities 48.2

  11. Incentives

  12. State ED Incentives in NC Corporate tax credits and exemptions Grant programs Industrial revenue bonds (IRB) Low-interest financing Infrastructure assistance Industrial training

  13. Top Local Incentives in NC Source: J.Q. Morgan, The Role of Local Government in Economic Development : Survey Findings from North Carolina, UNC School of Government, 2009.

  14. Are ED Incentives Effective? Not typically the most important factor in location decisions Can tip the scale in some cases Do not compensate for major shortcomings in a location Tend to benefit prosperous communities

  15. Trends in Economic Development

  16. Traditional Approach Industrial recruitment Cheap labor Incentives Individual firms and sectors Large branch plants Evolution of Economic Dev. New Approach • Existing industry • Talent and creativity • Targeted incentives • Industry clusters • Entrepreneurship • Regional collaboration • Quality of place • “Green” development

  17. Quantitative: More Jobs Businesses People Qualitative: Better High-wage jobs Quality of life Diversification Sustainability Growth vs. Development

  18. Trends in Economic Dev. • Strategic focus, targeting, and evaluation of efforts • Shift from sole emphasis on industrial recruitment • Alternative ED approaches

  19. Asset-Based Development • Relates to the local context of a place • Leverages distinctive community assets • Strengthens locally to attract externally

  20. Themes of Asset-Based Dev. • Know your niches • Build on local strengths • Grow your own • Develop people and place • Look within for economic opportunities

  21. Economic Development Strategies

  22. Economic Dev. Strategies • Business recruitment/attraction • Business retention/expansion • Business creation (“gardening”) • Creativity and talent cultivation • Place-making

  23. Business Recruitment Basics • Clearly defined point of contact in the community • Up-to-date information on the community and its assets • A “modern” web site • A targeted marketing strategy • Connections with regional and state efforts

  24. Top Recruitment Tools in NC Source: J.Q. Morgan, The Role of Local Govt. in Economic Development, UNC School of Government, 2009.

  25. “Product” Development • Infrastructure • Land and sites • Business/industrial parks • Speculative buildings • Property rehabilitation and reuse

  26. Partnering on Product Dev. • Kerr-Tar Industrial Hub project, now called Triangle North • Network of specialized industrial parks in Franklin, Granville, Vance, and Warren counties • North Mecklenburg Industrial Park • Cornelius, Davidson, and Huntersville

  27. Business Retention • Formal process for addressing business needs and concerns • Get businesses involved in the community • Facilitate collaboration and joint ventures among firms (clusters) • Recognize and celebrate existing firms

  28. Top Retention Tools in NC Source: J.Q. Morgan, The Role of Local Govt. in Economic Development, UNC School of Government, 2009.

  29. Why Business Retention is Important • Most significant source of new jobs and investment • Existing companies contribute to the tax base and employ residents • Builds the local economy from within

  30. BRE = Business Retention + Expansion • Keeping jobs and investment is important • But so is helping existing firms grow and expand in order to create more jobs and investment

  31. Industry Targeting (Clusters) Washington, NC (Beaufort County) • Supporting marine trades and boat building businesses • Partnered with community college to develop specialized training programs in welding, etc. • Created incubator to assist small firms that supply boat manufacturers

  32. Business Creation/“Economic Gardening” • Entrepreneurship • Information brokering • Specialized infrastructure • Social capital - networking • Business incubators

  33. Business Creation Basics • Youth entrepreneurship training (K-12) • Adult entrepreneurship training • Networking opportunities • Mentoring and technical assistance • Access to financial capital • Links to higher education and sources of innovation

  34. Top Small Business Tools in NC Source: J.Q. Morgan, The Role of Local Govt. in Economic Development, UNC School of Government, 2009.

  35. An Example: Brevard, NC • Pop. 6,643; Transylvania County • Supporting entrepreneurs • Using local retired business executives to provide consulting and assistance to existing small firms and start-ups

  36. An Example: Dillsboro, NC • Population 206; Jackson County • Entrepreneurship support for local artisans • Using methane gas from the county landfill to power studios for artisans • Incubator for fledgling artisans

  37. Creativity and Talent Strategies • Workforce development • Community amenities • Arts and culture • Leadership development • Social capital

  38. Workforce Development • Improving K-12 public education • Meeting skill needs of target industries • Industry specific training for displaced workers • Advanced skills for incumbent workers • Support services like child care, transportation, and career advice

  39. Place-Making • Quality of life amenities • Downtown development • Historic preservation • Arts and culture • Tourism development • Resident and retiree attraction

  40. Place-Making in NC Ayden (Pitt County) – Population 4,620 • Comprehensive strategy for downtown revitalization • Partnered with Main Street Program • Improved streetscapes and expanded a façade grant program to attract businesses • Branding: downtown Ayden is “Close to home, close to your heart”.

  41. Place Making in NC Edenton(Chowan County) – Pop. 5,394 • Residential development through historic preservation • Partnered with Preservation NC to transform a blighted cotton mill village • Used CDBG funds to upgrade water/sewer • The unique and historic mill homes have attracted artists and entrepreneurs

  42. Strategy Selection • Business recruitment/attraction • Business retention/expansion • Business creation (“gardening”) • Creativity and talent cultivation • Place-making

  43. “Homegrown” Approaches • Place-based Development • Creativity and Talent Cultivation • Economic Gardening

  44. “Homegrown” Economic Development • Social capital Arts and culture • Infrastructure B. Quality of life C B A D • Entrepreneurial • culture and support D. Human capital (people) Your Text Here

  45. Challenges for Small Towns

  46. Top Barriers for Local Govt. in NC Source: J.Q. Morgan, The Role of Local Govt. in Economic Development, UNC School of Government, 2009.

  47. Challenges for Small Towns • “Old economy” vs. “new economy” • Growth vs. “development” • Residential vs. industrial/commercial development • Commercial property conversion and reuse

  48. Challenges for Small Towns • Building analytical capacity to use incentives wisely • Measuring performance and impacts • Knowing when to collaborate and when to compete

  49. Want to Know More? • The Role of Local Government in Economic Development: Survey Findings from NC. UNC School of Govt., 2009. • Find a Way or Make One: Lessons Learned from Case Studies of Small Town Dev., Economic Dev. Journal, 2009. • Small Towns, Big Ideas. Available at: www.sog.unc.edu/programs/cednc/stbi/

  50. Contact Information Jonathan Q. Morgan, Ph.D. UNC School of Government CB# 3330, Knapp-Sanders Bldg. Chapel Hill, NC 27599 919-843-0972 morgan@sog.unc.edu

More Related