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Analyzing Your Competitor

Analyzing Your Competitor. Iriscen2005. Unit 11 Analyzing Your Competitor. I.The marketing department meeting 1.what things are the same in both Big Boss and Dealer Dan? 2.Is anything different? 3.has Derek finished the tests on Dealer Dan?

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Analyzing Your Competitor

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  1. Analyzing Your Competitor Iriscen2005

  2. Unit 11 Analyzing Your Competitor I.The marketing department meeting 1.what things are the same in both Big Boss and Dealer Dan? 2.Is anything different? 3.has Derek finished the tests on Dealer Dan? 4.What does Edward think of the packaging?

  3. Unit 11 Analyzing Your Competitor II.Geraldine Before- What does Geraldine tell the caller about the marketing department staff? After-Can Geraldine make an appointment for the caller?

  4. Unit 11 Analyzing Your Competitor • Clive and Peter Day Before-Clive is talking to someone called Peter Day.Do they know each other well? After-What is peter’s job?Why do you think Clive wants to have a chat?

  5. Unit 11 Analyzing Your Competitor The meeting Before-what is the marketing team discussing now? After-what does Kate know?What doesn’t she know?

  6. Unit 11 Analyzing Your Competitor Clive and Peter Before-What does Clive want from Peter? After-Which company did Peter work for? Is he still working for them?Can he talk about the work?How does Clive encourage Peter to talk? Does he make a firm offer?

  7. Unit 11 Analyzing Your Competitor • The meeting Before-what information do they need about Dealer Dan? After-Can Derek estimate the unit cost of Dealer Dan?Why not? What is the production run of Big Boss? Will Dealer Dan’s production run be more or less?

  8. Unit 11 Analyzing Your Competitor Clive and Peter Before-Does Clive get any information about Dealer Dan? After-What is Peter Day a specialist in?Is this useful for Clive?Why?What information does Peter give?Why does he give Clive this information?Can tell him the advertising budget?

  9. Unit 11 Analyzing Your Competitor I.What do the Bibury System staff need to know about Dealer Dan? Marketing strategy(Packaging, advertising,advertising budget,selling price);production(unit cost,production run) II.What facts do you know about Dealer Dan? Electronic toy, solar-powered,not reliable for children,bright color,EGNC

  10. Unit 11 Analyzing Your Competitor • Possibility III.Do you know about JK Toys marketing strategy?Production run? It might be… It’s possible that it’s…

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