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Wayfinding and Signage

Wayfinding and Signage. USM Interior Design 10-18-2017. Sarah Irby Hoskins VA Gulf Coast Health Care System. Wayfinding vs. Signage. Elements of a good Wayfinding Program Consider the state of the visitor Decision points Directories Directionals Landmarks Life Safety Signage

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Wayfinding and Signage

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  1. Wayfinding and Signage USM Interior Design 10-18-2017 Sarah Irby Hoskins VA Gulf Coast Health Care System

  2. Wayfinding vs. Signage • Elements of a good Wayfinding Program • Consider the state of the visitor • Decision points • Directories • Directionals • Landmarks • Life Safety Signage • Warning Signs (Hazardous materials/areas, Oxygen in Use, Pregnancy warning, etc.)

  3. Elements of a Successful Wayfinding Project • Pre-Visit • Appointment Letters • Instructions • Travel • Website • Arrival • Site Signage • Garage Signage • Orientation • People • Directories • Navigation • Interior Signage • Employees • Handout Maps • Destination • Check-In Kiosks and • Clerks • Exit

  4. Arrival • Is site signage confusing? • Are directional signs consistent? • Can our patients remember where they parked?

  5. Interior Wayfinding • Where am I? • Where am I going? • How do I know when I get there? • How do I get back to my vehicle? • How do I get to food? • Where is the bathroom? • What floor am I on?

  6. Types of Interior Signs

  7. Finding Your Way • Directionals for Paths of Travel • Primary • Secondary • Tertiary and Destination

  8. Colors • Elevators • Reception Desk • Art Installations • Floor Patterns • Digital Wallcoverings Landmarks

  9. Electronic Wayfinding • Web Based Technology (Pre-visit) • Kiosks • GPS / Google Maps • Bar Code Technology

  10. Electronic Wayfinding

  11. Electronic Wayfinding

  12. Electronic Wayfinding

  13. Easy Wayfinding Improvements* • Name Elevators • Name Entrances • Implement Color Codes • Remove Clutter • Implement Path System * Real World Application!

  14. Good Signage is: • Consistent • Clear and Simple…no time to get fancy! • Capital and lower case letters • High contrast • Nomenclature consistent

  15. Preferred Not Preferred • Group all information together that is one direction • Using an arrow for each message makes the sign confusing and difficult to read Arrows

  16. Exterior Directionals

  17. Building Id

  18. Exterior

  19. Biloxi VA Solution • Create named path systems • Highlight each path with a name and color to help make them distinct • Align paths with existing art program

  20. Path System

  21. Path System

  22. Path System

  23. Path System

  24. Example Path Concepts

  25. Example Path Concepts

  26. Path System Photos

  27. Oops Contrast is too low. Correction in progress.

  28. Oops

  29. Oops Plan for signage!

  30. Resources • ISA – International Sign Association • SEGD – Society for Environmental Graphic Design • DigitalSignageToday.com • Kioskmarketplace.com • Signs of the Times (Print publication of ST Media Group( • SignWeb.com • VA Signage Design Guide

  31. Questions? Ideas? Comments?

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