Mobile App Engagement Tips

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2. • Most users nowadays spend most of their digital media time on mobile apps. But the choice of apps differs from one user to another. Several studies suggest that users spend a very large percentage of digital media time on just five apps. • Moreover, many users are abandoning a mobile app after one use. While developing a new mobile app, the enterprises have to focus extensively on improving user engagement and preventing user abandonment. Enterprises can easily retain existing users and attract new users by improving mobile app engagement. • At the same time, mobile app engagement helps developers to generate more revenue by persuading users to return to their mobile apps regularly.

3. Best Practices to Improve Mobile App Engagement Send Messages through Multiple Channels The mobile app developers must send messages to users to make their feel important and come back to the app. However, they must send the messages to users through multiple channels – emails, push notifications, and in-app messages. The in-app messages will help the developers to gain attention of users, whereas push notifications will keep the users engaged while using the app. On the other hand, emails enable developers to gain attention of users when he is not using the mobile apps.

4. Develop Apps with Deep Linking To improve mobile app engagement, the developers must explore ways to deliver messages to users when they are not using the mobile app. Deep linking technique enable developers to include links to content in the app. These links can even be shared without any restriction. The developers can take advantage of deep linking to deliver messages to users without making them open or access the mobile app. They can even use the option to retain users by offering coupons or giveaways. However, they need to ensure that the download link is visible to the users clearly.

5. Facilitate Social Sharing Most users nowadays explore ways to share their activities and experiences on popular social networking platforms. The developers can easily improve the app’s user experience and engagement by allowing users to share their experience inside the app. They need to ensure that the users can share their experience seamlessly on popular social networks. If the app marketing budget permits, the developers can even consider offering incentives or rewards to users to share their in-app experience of multiple social media platforms.

6. Consider Launching Mobile Advertisement Campaigns While promoting and marketing a mobile app, enterprises must explore ways to improve mobile app experience. They can design and run appealing mobile ads to persuade users to come back to the mobile app. They even have option to engage users through both display and search ads. The display ads will seduce users to spend time on the mobile app by offering rewards or discounts. On the other hand, the search ads will engage users by delivering relevant information when they are initiating Google search. Google even allows enterprises to improve mobile app engagement by running apps by retargeting the existing users.

7. Offer Incentive to Persuade Users to Return Each mobile app user loves rewards, discounts, and incentives. The enterprises can improve mobile app engagement by incentivising the existing users. The incentives will persuade users to return to, and spend time on the mobile app. The developers can easily convey rewards to users through push notifications or emails. Likewise, they can retarget the users on social media platforms to improve engagement. However, the option requires enterprises to incur additional expenses and focus on increasing app downloads.

8. Content Designed By : Mindfire Solutions