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WHAT DO WE NEED TO KNOW ABOUT SOCIAL COMMERCE?

Today, social media is not just for staying connected and sharing ideas. It is helping businesses expand their customer base without sparing a very high budget for marketing. The term Social Commerce is used to refer to sales that result from prospective customers interacting with a brand on social media. This can happen when someone purchases directly on social media or when someone reaches a website via the social channels.

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WHAT DO WE NEED TO KNOW ABOUT SOCIAL COMMERCE?

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  1. WHAT DO WE NEED TO KNOW ABOUT SOCIAL COMMERCE?

  2. Today, social media is not just for staying connected and sharing ideas. It is helping businesses expand their customer base without sparing a very high budget for marketing. The term Social Commerce is used to refer to sales that result from prospective customers interacting with a brand on social media.  This can happen when someone purchases directly on social media or when someone reaches a website via the social channels. Though Yahoo introduced the term about ten years ago by but it is only recently that the concept has become popular.

  3.  The thing that has changed with social media over the years is the presence of a ‘buy’ button on the social media page itself.  Earlier, the page would direct the customer to an external site but now they can just click the button and buy the product from the social networking site. eCommerce site owners can witness this change in the social commerce revenues.  According to records, in 2014 alone, the social commerce sales for top 500 businesses in US and Canada increased by about 26% which translates to roughly $3.3 billion.  It seems like a small amount but the rate of growth is very high. By the end of year 2018, social commerce revenues may go up to $491 billion in the US alone.

  4. Becoming social commerce savvy As a newbie in the world of social commerce, eCommerce website owners might feel a little lost. There are a number of sites for social networking which makes it impossible to be present on all of them. What you need to do is to find the sites frequented by your customers. Once you make your presence felt on these channels, there are high chances of converting their likes into revenue. People have accounts on multiple sites but as a business owner, you might not be able to spare time for engaging them on all the sites. The solution then is to target only as many as you can spend time on and provide the best service that you can.

  5. Social Commerce: Things to Do on Social Media The business owners and eCommerce application developers have become serious about social commerce. Conducting business on social media exposes you on many fronts. To establish yourself on this platform requires skills that are a little different from what the traditional business sense says. Some things that are a must do are:

  6. Content Designed By : Mindfire Solutions

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