1 / 11

Parts of a Print Advertisement

Parts of a Print Advertisement. Q.O.D. 3/4/14. Identify the advantages & disadvantages of each type of advertisement. Print Advertisements. Newspaper Magazine Billboards Transit Ads (buses, bus stations, trucks). Parts of a Print Ad. Headline Illustration Body Copy Tagline

minerva-nicholson
Télécharger la présentation

Parts of a Print Advertisement

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Parts of a Print Advertisement

  2. Q.O.D.3/4/14 • Identify the advantages & disadvantages of each type of advertisement.

  3. Print Advertisements • Newspaper • Magazine • Billboards • Transit Ads (buses, bus stations, trucks)

  4. Parts of a Print Ad • Headline • Illustration • Body Copy • Tagline • Company Details

  5. Headline • A strong statement which includes the major selling point • Must grab readers’ attention • Must be short (no more than 7 words) • Example: “EAT MOR CHIKIN”

  6. ILLUSTRATION • Reinforces the headline • Shows how product works or what it looks like • Grabs attention of reader • Example: Chick-Fil-A Cows

  7. Body Copy • Text that persuades the reader to buy your product • Must be interesting • Must tell the reader something that he/she wants to know

  8. Tag Line • Summarizes your product or the philosophy of your company • It should encourage the reader to act (find out more about the company)

  9. Company Details • Name • Address • Telephone numbers • Email address • Logo

  10. AIDA • An ad only has a few seconds to influence someone, so a good ad uses the following formula: • A- Attention: attracts attention of the customer • I- Interest: features, benefits, advantages • D- Desire: they want the product & it will satisfy their needs • A- Action- purchase

  11. Crap Ads • Clutter- too many words, images, small writing that is difficult to read • Jargon- long sentences and words the potential customer doesn’t understand • Facts & figures- no one wants boring stats, use minimum info to get people interested • LESS IS MORE

More Related