1 / 7

Elements of a Great Print Advertisement

A great print advertisement captures attention and drives action. Start with an eye-catching headline, as studies show ads must grab attention within 3 seconds. Use bold images that convey style and emotion, often proving more effective than text alone. Focus on benefits rather than features, capturing the audience's interest by explaining how the product improves their lives. Finally, include a strong call to action to prompt immediate response. Ensure the ad is legible, with thoughtful use of colors and whitespace to enhance readability.

stormy
Télécharger la présentation

Elements of a Great Print Advertisement

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Elements of a Great Print Advertisement

  2. Attention-grabbingheadline Studieshaveshownthatadshaveabout 3 _______________tograbattention. The headlineshould be thefirstelementthe________________ sees, soit has to be readable and _____________enoughtodominatethespace. SECONDS EYE BIG

  3. Images The image createsstyle and moodforyour ad. Itcan show yourproductorsomethinginterestingor________________thatgrabstheattention of the________________. Most of thetime, ________________ image is more effectivethanmanyimages. FUNNY VIEWER ONE

  4. Benefitspromise A common _________________ inwriting an advertisement is tolistthefeatures of theproductratherthanthebenefits. ______________ don’t carewhatyousell. Theycarehowitwill _______________ them. Instead of “Teflon coated” say “You’llspend less timecleaning.” MISTAKE BUYERS HELP

  5. Calltoaction Thismovesthebuyersfrom interest intoaction. Use a phraselike “Calltodayfora______________catalog” or “Visit our________________toseeour___________________” FREE WEBSITE PHOTO GALLERY

  6. Good copy and “whitespace” Makeyouradvertreadable. Usebright__________________thatcontrastswiththe___________________. Don’t fillthespace. Spaceallowstheeyetofocusonthe___________________stuff. COLOURS BACKGROUND IMPORTANT

  7. The end

More Related