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Defining Success and Measuring Engagement

Defining Success and Measuring Engagement. Tom Jelen & Andy Steggles.

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Defining Success and Measuring Engagement

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  1. Defining Success and Measuring Engagement Tom Jelen & Andy Steggles

  2. "Even though many new online communities are formed each year, only a few turn out to be a viable platform for both discussion and support."- F.J.M. van Varik and H. van Oostendorp (2013)Institute of Information and Computing Sciences, Utrecht University

  3. What are the traits of a successful online community? Photo credit: jepoirrier

  4. "In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action."- Jakob Nielsen (2006)Nielsen Norman Group

  5. What does “engagement” mean? Photo credit: Melody Joy Kramer

  6. “Approximately 61% of newcomers received a reply to their initial post, and those who got a reply were 12% more likely to post to the community again.” - Elisabeth Joyce and Robert E. Kraut (2006)

  7. How do you get people to come back? Photo credit: Scott Akerman

  8. How does your community measure up? Photo credit: Scott Akerman

  9. Measure:% of Logged In Users that Agreed to the Terms of Use

  10. Measure:% of Logged In Users with Profile

  11. Measure:% of Logged In Users with Photo

  12. Correlation of Duration to % of Logged in Users with Profile (r=0.5)

  13. Correlation of Duration to % of Logged in Users with Photo (r=0.45)

  14. Intro to Higher Logic’s Benchmarking Tool

  15. Tom Jelentjelen@asha.org@tomjelenAndy Stegglesandy@higherlogic.com

  16. References & Credits References: van Varik, F.J.M. and van Oostendorp, H. (2013), Enhancing Online Community Activity: Development and validation of the CA framework. Journal of Computer-Mediated Communication, 18: 454–475. doi: 10.1111/jcc4.12020Nielsen, J. (2006). Jakob Nielsen's Alertbox: Participation inequality: Encouraging more users to contribute. Retrieved November 26, 2013 from http://www.useit.com/alertbox/participation_inequality.html. Joyce, E. and Kraut, R. E. (2006), Predicting Continued Participation in Newsgroups. Journal of Computer-Mediated Communication, 11: 723–747. doi: 10.1111/j.1083-6101.2006.00033.x. Photo Credits:All photos are licensed under a Creative Commons Attribution-ShareAlike 2.0 Generic licensed. Jean-Etienne Minh-DuyPoirrier. Happy people in Happyland. Retrieved November 26, 2013 from http://www.flickr.com/photos/jepoirrier/5878692222/. Melody Joy Kramer. Jackie's engagement ring. Retrieved November 26, 2013 from http://www.flickr.com/photos/mjkmjk/3391722755/. Scott Akerman. Ruler. Retrieved November 26, 2013 from http://www.flickr.com/photos/sterlic/4299631538/.

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