1 / 9

Bubbly: Is Voice-Based Social Media the Next Twitter Sensation?

Explore Bubbly, a voice-based social media platform that is revolutionizing how users connect and share audio content. Learn about its rapid growth, unique features, and successful marketing strategies.

minh
Télécharger la présentation

Bubbly: Is Voice-Based Social Media the Next Twitter Sensation?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Is Voice-Based Bubbly the New Twitter? By RupalPerekh Presented by Kelsey Chan and BitaMotamedi

  2. Bubbly • India: Tweeting to Bubbling • Bollywood stars KarenaKapoor and Aamir Khan • Essentially a voice-based Twitter • Virtually zero marketing expenditure

  3. Background • BubbleTalk: person-to-person voice-messaging service • Social media boom led to Bubbly • Focus on fast-growing, mobile savvy markets

  4. How it Works • Anyone can sign up • Following and posting are free • One minute cap on recording • Pay to listen • To post: dial short code, record, hang up

  5. Bubbly Launch • Estimated 500,000 users in 4 weeks • Easier for celebs to connect with fans • Major media network: BBC Breaking News • Revenue sharing partnerships with telecoms • Reliance Communications and BhartiAirtel.

  6. Bubble Growth • More access to cell phones than the web • India has the fast growing population of mobile phone users • Millions of new customers/month • 2012=650 cell phone users • “Bubble” promotions-building buzz • Brands can bubble short ads--user must opt-in

  7. Global Markets • Mobile savvy populations – 5 major Markets • India, Japan, the Phillipines, Indonesia, Brazil • Focus on mobile-only excluding Japan

  8. Bubbly Mission • CEO Tom Clayton • “Grow to hundreds of millions of users through viral and word-of-mouth marketing with very little, if any, marketing spend” • “In each country we have a different strategy, but a lot of it is around entertainment and sports [celebrities]."

  9. Questions?

More Related