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Brought to you by : Dalynne Adams Andy Durren Joy Murray

Brought to you by : Dalynne Adams Andy Durren Joy Murray. Preparing Your Students For The Future. What ‘s Happening at Cengage Learning? Community Sites & SSO Accounts Financial Literacy – CourseMate Marketing , Advertising & Entrepreneurship

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Brought to you by : Dalynne Adams Andy Durren Joy Murray

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  1. Brought to you by: Dalynne Adams Andy Durren Joy Murray

  2. Preparing Your Students For The Future • What ‘s Happening at Cengage Learning? • Community Sites & SSO Accounts • Financial Literacy – CourseMate • Marketing , Advertising & Entrepreneurship • Digital Literacy – New Wave in Business Education • Office Applications – What’s New • Accounting – Automated Accounting & Online Working Papers • Career Readiness

  3. http://www.cengage.com/media/video/TransformingLearning.html

  4. Cengage and the Partnership for 21st Century Skills “Fifty years ago, the ticket up the economic ladder was content mastery of four or five subjects. Today, it is the ability to think critically, solve problems, communicate, collaborate, use technology, and be globally competent.” -- Partnership for 21st Century Skills Some of the Member Organizations:

  5. 21st Century Skills

  6. Prepare your students for college and career readiness 1. Emphasize opportunities to master 21st century skills. 2. Prioritize strategies to engage students in learning and meet the needs of students with different learning styles. 3. Prepare students for STEM occupations and other high-growth, high-wage careers. 4. Give students opportunities to earn valuable credentials. 5. Foster productive relationships between students and teachers, employers and higher education 6. Support transitions to postsecondary education. 7. Employ best practices for college and career readiness .

  7. Preparing Students for College and Career Readiness Meeting the nation’s skills imperative requires a direct, explicit and comprehensive strategy: By teaching students 21st century skills in the context of Business Education.

  8. What You Will See . . .Going Beyond “Point & Click” • Cengage Learning understands how students learn, and how they learn has a decided impact on what they learn. For that reason our print and digital assets facilitate a better path to college and career readiness. • Academic Connections • 21st Century Instruction • Relevance • Hands-on Practice • Technology Application – 21st C Digital Tools

  9. What is SSOSingle Sign On? 1 Website, 1 Login, 1 Password www.cengage.com/login One location to access most Cengage Learning online resources.

  10. What is available via SSO? • Titles • All Cengage Learning titles • Resources • All CL developed digital resources • Accessibility • SSO has been assessed by the American Federation for the Blind to make sure it is accessible for the visually impaired.

  11. Using SSO Need #1: How can I access Instructor Resources to prepare for class? http://login.cengage.com/sso/ Need #2: I need to order new books/ebooks & my proposal was due yesterday! How can I preview a book NOW? Add the ebook to your SSO bookshelf and quickly open the book to see it’s contents. *Feel good about yourself because you’re saving the Earth

  12. LOGIN PAGE http://login.cengage.com/sso/

  13. DASHBOARD: ADD BOOKS TO YOUR SHELF

  14. For live or recorded webinars and training sessions, visit: www.cengage.com/school/coursecare

  15. Resources, Training, Support 24/7 On-Demand Resources Web Training Digital Solutions Coordinator

  16. SERVICES PROVIDED • Welcome • Course Set-Up • Post Course Set-Up Check In • Renewal call for next course before end of semester or school year • On-going CourseCare assistance as needed

  17. Solutions Covered • CNOW Automated Accounting Online • CNOW Forensic Science Virtual Labs • Aplia C21 Online Working Papers • MicroType Keyboarding* on-demand training/DSC support www.cengage.com/school/coursecare

  18. Learn how to plan and manage your personal finances, achieve a financially successful life, and take responsibility as a citizen. Life skills, career awareness, cross-curricular connections Personal focus that young consumers need now Less emphasis on long-term planning Personal Financial Literacy Financial Literacy is a 21st Century Skill 2nd Edition, 2012 Author: Joan Ryan

  19. Engagement Tracker E-Book Digital Advantage Learning Resources

  20. Efficacy Study of CourseMate • Conducted in FALL term of 2010 • 17 Instructors • Included 25 classes/sections • 584 students

  21. Student Perspective of CourseMate

  22. “I like how you can move at your own pace and redo the tests and quizzes as many times as you want.” Student Sound Bites… “Love the online book, it really helped me because I ended up losing my book. I also loved the practice quizzes and essays…they really helped me” “ “Flashcards are awesome! They saved me time from having to write down all the vocab” “Gave me a different way to study the chapter, plus it gave me immediate feedback and I didn’t have to wait on my teacher to grade it over the weekend.” “Easier than using the printed book” “It gives you other ways to explain the information than my instructor…..uses creative ideas to show the material such as diagrams, and it’s easy to use.”

  23. Faculty Perspective of CourseMate

  24. Teacher Sound Bites…. • “It’s a good tool to track student’s progress. Students who used it performed very well in my class” • “The student has a choice of selecting tool(s) for their particular learning style.” • “Presents materials in a different fashion than me lecturing…very hi tech therefore student oriented” • “The Suite of study tools is better than any I have seen in the market” • “Gives immediate feedback to the student because often I cannot do that with such with such a jam-packed class”

  25. CourseMate fall 2010 efficacy study Conclusions… • 94% of students were VERY SATISFIED with CourseMate • Ds, Fs, and Incompletes went down 14% • Homework submission went up 11% 35% said CourseMate kept them from dropping the course.

  26. How Important is Student Performance to You??

  27. sec

  28. Let’s Take a Look . . .

  29. Advertising & Sales Promotion, 1st Edition • By Ken Kaser • Popular author of Sports & Entertainment Marketing • Comprehensive Introduction • Advertising Principles and Practice • Advertising Techniques • Print-Broadcast-Digital • Prepare for DECA’s Advertising Campaign Event • Relevance • Careers in Advertising • Cross Curricular • 21st Century Learning

  30. Preparing For the Future . . . Today!

  31. Marketing, 3e, Author: James Burrow • Presents marketing as a set of skills and knowledge combined with economics, finance, and career planning. • Comprehensive DECA prep available • Real world connections • Career Clusters • Contemporarytopics such as: marketing technology and the internet, global marketing, ethics, and entrepreneurship

  32. Real-World Connections

  33. Special features throughout enhance learning • Figure This—reviews math skills • Judgment Call—ethics • Get the Message—communications • Virtual Marketing—effect of Internet on Mktg

  34. Examples of activities to reinforce these 21st Century Skills

  35. Instructor Resources • Teacher’s Wraparound Edition • ExamView • Instructor Resource CD • DVD – short, engaging video clips to motivate student learning

  36. Entrepreneurship Ideas in Action 5e • Provides students with the knowledge needed to realistically evaluate their potential as a business owner • Examines all major steps involved with starting a new business: • Students build a business plan • Career Clusters are integrated • Incorporates 21st Century Learning Skills • WinningEDGE competitive activities

  37. 21st Century Skills & Common Core • -Effective Business Letters • -Prepare a Resume • -Email Etiquette • -Leadership Skills • -Effective Presentation Skills

  38. Link to Gale Digital Resources "The businesses discussed include a diverse group of entrepreneurial types. … Skillful editing preserves the unique differences among the plans while providing the reader with a common framework of analysis. … Especially appropriate for libraries supporting small business and entrepreneurial studies, this is an excellent reference work that should be a part of every business collection." -- CHOICE

  39. Use Technology to Teach 21st Skills

  40. Information Literacy & Research Skills

  41. Technology Application in 21st Century – Student Outcomes • Use technology as a tool to research, organize, evaluate and communicate information • Use digital technologies (computers, PDAs, media players, GPS,  etc.), communication/networking tools and social networks appropriately to access, manage, integrate, evaluate and create information to successfully function in a knowledge economy • Apply a fundamental understanding of the ethical/legal issues surrounding the access and use of information technologies

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