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Vaughan Public Libraries

Vaughan Public Libraries. Merchandising The Vaughan Method Session 1702 E 2015 OLA Superconference. Agenda. Introduce Vaughan Public Libraries Define Merchandising Benefits of Merchandising VPL’s Merchandising Journey Standard Merchandising Zones Collection Presentation Standards

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Vaughan Public Libraries

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  1. Vaughan Public Libraries Merchandising The Vaughan Method Session 1702 E 2015 OLA Superconference

  2. Agenda • Introduce Vaughan Public Libraries • Define Merchandising • Benefits of Merchandising • VPL’s Merchandising Journey • Standard Merchandising Zones • Collection Presentation Standards • Signage • Photos of Renovated Marketplaces

  3. 2014 Quick Facts • 8 locations • 1 new branch opening 2015 • $13.8 M operating budget • $1.6 M to support collection of 590,000 items • 2.9 M circulation • 557,392 customer questions • 2.2 M visitors • 92,810 customers attended 3,925 library programs • 1 M visits to VPL’s website

  4. Mission, Vision, Values • Mission: Vaughan Public Libraries offers welcoming destinations that educate, excite and empower our community. • Vision: Enrich, Inspire, Transform • Corporate Values: • Intellectual Freedom • Literacy • Accountability • Expertise • Innovation • Collaboration • Service Excellence

  5. Strategic Plan 2012 - 2015 Empower People: Know our growing and diverse community, empower citizens and staff, and provide a relevant and responsive library system for all. Inspire Opportunities: Foster a learning, literate and successful community by advocating and supporting literacy for all ages. Build Community: Enhance library spaces, create welcoming environments and expand library areas beyond existing facilities.

  6. What is Merchandising • Defined as attractive and visually pleasing approach to enhance customer browsing experience • Promotes library collections • Creates zones of interest which feature popular materials

  7. Benefits of Merchandising Benefits to Customers: • Conveniently located collections • Merchandised zones are consistent across all branches • Visually exciting and inviting • Helps customers navigate through areas • Ease of use for non-English readers and children

  8. Benefits of Merchandising Benefits to Library: • Increases awareness of what is available • Encourages customers to browse and explore • Helps promote use of library collections • Boosts circulation • Gives staff an opportunity to talk to customers who may not want to approach a staff member directly

  9. VPL’s Merchandising Journey 2011: • Phase 1 – Research & Development • Phase 2 – Testing & Refinement

  10. VPL’s Merchandising Journey

  11. VPL’s Merchandising Journey 2012: • Phase 3 – Commitment 2013 - 2014: • Phase 4 - Implementation

  12. Standard Merchandising Zones • Establish consistent and streamlined approach across all branches. • Contributes toward development of corporate brand identity.

  13. Zonogram

  14. Merchandising Zone Entrance

  15. Merchandising ZoneMarketplace • Prime real estate! • Use Gondolas, Tiered Tables and Slat Walls • Feature new, popular, best sellers and fast track • Themes should be fresh, exciting and changed frequently • Keep signage consistent • Should not include: community information, program information or book sale.

  16. Merchandising ZoneMarketplace Gondolas

  17. Merchandising Zone Marketplace Tiered Tables

  18. Merchandising ZoneSlat Wall

  19. Merchandising ZoneStackends

  20. Merchandising ZoneLedge

  21. Merchandising ZoneDisplays

  22. Merchandising ZoneProgram & Event Promotion

  23. Merchandising ZoneCommunity Information

  24. Merchandising ZoneBook Sale

  25. Merchandising ZoneService Point

  26. Collection Presentation Standards • Developed to ensure materials and collections presented in attractive and eye-catching manner • Developed based on research and best practices currently in use in other library systems. • Staff trained on CPS to ensure techniques consistently applied across all locations

  27. Collection Presentation Standards • Front Edging • Face Out • Stacking • Spacing • Mix It Up • Browsing Bins

  28. Signage

  29. Signage Overhead Signs

  30. QUESTIONS?

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