Transforming Libraries: Vaughan's Merchandising Success Story
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Explore Vaughan Public Libraries' innovative merchandising practices, from defining the concept to showcasing renovated marketplaces. Learn the benefits, journey, and standards that have elevated VPL's collections presentation.
Transforming Libraries: Vaughan's Merchandising Success Story
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Presentation Transcript
Vaughan Public Libraries Merchandising The Vaughan Method Session 1702 E 2015 OLA Superconference
Agenda • Introduce Vaughan Public Libraries • Define Merchandising • Benefits of Merchandising • VPL’s Merchandising Journey • Standard Merchandising Zones • Collection Presentation Standards • Signage • Photos of Renovated Marketplaces
2014 Quick Facts • 8 locations • 1 new branch opening 2015 • $13.8 M operating budget • $1.6 M to support collection of 590,000 items • 2.9 M circulation • 557,392 customer questions • 2.2 M visitors • 92,810 customers attended 3,925 library programs • 1 M visits to VPL’s website
Mission, Vision, Values • Mission: Vaughan Public Libraries offers welcoming destinations that educate, excite and empower our community. • Vision: Enrich, Inspire, Transform • Corporate Values: • Intellectual Freedom • Literacy • Accountability • Expertise • Innovation • Collaboration • Service Excellence
Strategic Plan 2012 - 2015 Empower People: Know our growing and diverse community, empower citizens and staff, and provide a relevant and responsive library system for all. Inspire Opportunities: Foster a learning, literate and successful community by advocating and supporting literacy for all ages. Build Community: Enhance library spaces, create welcoming environments and expand library areas beyond existing facilities.
What is Merchandising • Defined as attractive and visually pleasing approach to enhance customer browsing experience • Promotes library collections • Creates zones of interest which feature popular materials
Benefits of Merchandising Benefits to Customers: • Conveniently located collections • Merchandised zones are consistent across all branches • Visually exciting and inviting • Helps customers navigate through areas • Ease of use for non-English readers and children
Benefits of Merchandising Benefits to Library: • Increases awareness of what is available • Encourages customers to browse and explore • Helps promote use of library collections • Boosts circulation • Gives staff an opportunity to talk to customers who may not want to approach a staff member directly
VPL’s Merchandising Journey 2011: • Phase 1 – Research & Development • Phase 2 – Testing & Refinement
VPL’s Merchandising Journey 2012: • Phase 3 – Commitment 2013 - 2014: • Phase 4 - Implementation
Standard Merchandising Zones • Establish consistent and streamlined approach across all branches. • Contributes toward development of corporate brand identity.
Merchandising ZoneMarketplace • Prime real estate! • Use Gondolas, Tiered Tables and Slat Walls • Feature new, popular, best sellers and fast track • Themes should be fresh, exciting and changed frequently • Keep signage consistent • Should not include: community information, program information or book sale.
Collection Presentation Standards • Developed to ensure materials and collections presented in attractive and eye-catching manner • Developed based on research and best practices currently in use in other library systems. • Staff trained on CPS to ensure techniques consistently applied across all locations
Collection Presentation Standards • Front Edging • Face Out • Stacking • Spacing • Mix It Up • Browsing Bins
