How to integrate work with men for promoting gender equality and preventing HIV and GBV?

1. How to integrate work with men for promoting gender equality and preventing HIV and GBV? Nkonzo J. Khanyile& Bafana Khumalo (Sonke 18 September 2013

2. Well designed interventions with men work: can improve HIV and GBV outcomes Guiding principles for this work Moving towards gender transformative approach Gender synchronised Gaps in HIV and GBV policies on engaging men Recap Day 1 Key messages….

3. Discussion with neighbour… What is the one thing you would like to know/learn more about/ raise in relation to strategies for engaging men and boys for gender equality in your country?

4. 1. Service/clinic based • Working on supply side: • Health providers skills and attitudes • Provision of SRH/clinical services for men: • Specific services for men /strengthened referrals • Working on demand side: • Promotion: information and mass media • Health Education: outreach, male community health workers Example: Men as Partners project (Engenderhealth)

5. 2. Media Campaigns (Sonke) • National media and community mobilisation campaign targeting men 30+ on HIV risk factors: GBV, alcohol, multiple partners. • BFL ambassadors in national television, radio and billboard ads (politicans, South African soccer, cricket and rugby teams, other celebrities) Partnership with JHHESA and others

6. 3. Group education (Sonke) One Man Can • Supports men to take action to end VAW, prevent HIV and promote healthy and equitable relationships • Action Kit: Workshop activities; fact sheets; posters; DVDs • Community mobilisation and branch building

7. Brothers for Life Reach • 2.27million men (average 6 times each) • Men & PMTCT campaign reached 2.5m men (9 times each). • Outdoor media (messages on partner reduction, PMTCT and GBV) reached 6.5M people per month. • One Man Can Reach • 122 workshops across the country in 2009 • 25,000 workshop participants: 18,000 men & 7,000 women. • 260,000 people through community mobilisation events, 90% men • Impact on self-reported behaviour: 25% accessed VCT, 50% reported GBV, 61% increased condom use, 80% spoke to friends/family

8. About Fanelo Ya Mina Men and Boys Supporting Gender Equality & Advancement of Women • Created in 2010 as a NPO in Mozambique • Mission: Engage Men in the promotion of GE & support of advancement of women • Why Engage Men: • Men have a personal investment in challenging the current gender order, patriarchal processes and tendencies that undermine not only women’s and girls status in society but also prevent men to enjoy the benefits of equality to the fullest; • Men can be allies in the improvement of their own health, and the health of women & children who are often place at risk by existing genders "constructions“;

9. Our Approach Men and Boys Supporting Gender Equality & Advancement of Women • Gender Transformative Know How Involving critical self-reflection process on power dynamics within society & support for strategies that promote gender equality. This includes: • encouraging men to reflect on their personal values about gender and their impact on themselves as well as their female pairs especially related to HIV; • addressing men‘s individual attitudes and behaviors regarding their roles in HIV and GBV prevention; • encouraging men to adopt healthy sexual behaviors; • increasing men‘s uptake of HIV testing services.

10. Our Approach Men and Boys Supporting Gender Equality & Advancement of Women • Levels of actions: Continuum Spectrum of Change/Ecological Model • Individual (Workshops • Community Outreach (Basket Tournaments, Murals) • Media Advocacy (Weekly Newsletter addressing several topics such as the intersections between gender, patriarchy, culture and socialization)

11. Basket Tournaments • Workshops/Small group discussion with young men from the age group 17-35 years; • Curriculum adapted from EngenderHealth/Promundo Training Manuals (Engaging Men and Boys at Individual Level); • M&E: Process Evaluation, Outcome Evaluation and Impact Evaluation, GEM Scale Men and Boys Supporting Gender Equality & Advancement of Women

12. PADARE/Men’s Forum on Gender:Change Agents "If beating a woman makes me a man then i refuse to be called a man"

13. Background of PADARE "If beating a woman makes me a man then I refuse to be called a man" • PADARE /Enkundleni/ Men’s forum on gender is a movement of men advocating for gender justice in Zimbabwe that operates in rural, semi Urban, farming communities and urban areas of the country. The organisation targets men and boys in all settings that is in workplaces, rural communities, farming communities, urban communities, schools, agricultural colleges and teacher training colleges. The organisation programmes are highly interactive and are community driven through Chapters which are community structures formed to mobilise men and boys and conduct outreach work on Gender, Masculinities, Positive fatherhood, positive manhood, Men’s health, advocacy for policy change, working with men on PMTCT programmes. A chapter then is a group of 50 or more men advocating for gender justice in a community using dynamic programming approaches that include communication and networking, workshops and training, institutional development, lobbying and advocacy within the framework of the social theory behaviour change models. Currently the organization has 85 Chapters in Zimbabwe and a membership of over 4250 men in the ten provinces of the country.

14. What has worked "If beating a woman makes me a man then i refuse to be called a man" • Approaching men as facilitators of change in their communities as compared to oppressors that always violate women and girls through involving men and boys in community dialogues on gender and HIV issues has been a strategy that has been accepted by men and traditional leaders in different communities. • PADARE has provided practical intervention in community transformation by using contextualised messages in both print and electronic in mobilising traditional; leaders to fully participate in PMTCT interventions • Working with community Male care facilitators has been an innovative way of challenging norms , culture and socialisation when it comes to caring for the sick. • Working with Positive speakers: these are people that have disclosed their HIV statues to families and communities and they get to share their experiences on a open forum to challenge issues of discloser and discrimination.

15. what has worked • Working with community drama groups • Working with community soccer teams • Working with musicians • Working with traditional leaders and religious leaders We have crossed so many rivers, streams and tributaries, However, oceans still lie ahead BUT we remain resolute on our slogan: Men of Quality are Not Afraid of Equality, Real Men Do Not Abuse Women and Children!

16. MenCare clip, Rwanda

17. Reminder: Recommended language for NSPs on men, gender inequalities, GBV and HIV

18. Recommended language for NSPs cont.

19. So, what makes effective campaigns to change norms? • Use positive and affirmative messages. • Affirm that men and boys can change • Show what they can do to change • Show examples of men changing or acting in positive ways • Highlight benefits • Repeated messaging over 6-9 months

20. What Works? What do we mean by Gender Transformative Interventions? • Combinations of community outreach, group education and mass media • Relational approach – working with men and women • Include critical reflection of gender norms and how these influence behavior – achieve tipping point • Target most vulnerable • Measure changes in attitudes toward gender norms + relevant behaviors. • Links to laws and policies

21. The Final Message: Acknowledge and Tap into Men’s Self-Interest in Change

22. Resources • www.menengage.org • www.engagingmen.net